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SBD/13/Sponsorships Advertising Marketing
GILLETTE, SPRINT TO OFFER CROSS-PROMOTION FOR NCAA B-BALL
Published February 13, 1995
Gillette will team with Sprint to "step up support of its disposable razors" in a promotion tied to the NCAA Final Four. Gillette will put pre-paid calling cards, good for five free minutes of long-distance calls from Sprint, in four million packages of its Good News and Daisy disposable razors. The cards feature basketball-themed graphics, with 35 designs in all. Point-of-purchase displays will flag the promotion, which was put together by Clarion Performance Properties (Pam Weisz, BRANDWEEK, 2/13).