Sources: Sprint Shelves NASCAR "Experience" Luck Reiterates Stance On Likeness Compensation Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA Sprint Dropping NASCAR Title Sponsorship After '16 College Stakeholders Try To Maintain Balance Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up Long: No Changes Anticipated For CFP Format
SBD/13/Sponsorships Advertising Marketing
GILLETTE, SPRINT TO OFFER CROSS-PROMOTION FOR NCAA B-BALL
Published February 13, 1995
Gillette will team with Sprint to "step up support of its disposable razors" in a promotion tied to the NCAA Final Four. Gillette will put pre-paid calling cards, good for five free minutes of long-distance calls from Sprint, in four million packages of its Good News and Daisy disposable razors. The cards feature basketball-themed graphics, with 35 designs in all. Point-of-purchase displays will flag the promotion, which was put together by Clarion Performance Properties (Pam Weisz, BRANDWEEK, 2/13).