NCAA's Luck Discusses Issues With Vaccaro NCAA Frozen Four Returns To Boston Women's Final Four Draws Big Crowds CFB Conference Title Rules To Be Relaxed NCAA Tourney Average Best Since '93 SEC Brings On Big-Name Hoops Coaches Role Of Student-Athlete "Needs Rebalancing" NCAA Championship Rating Best Since '97 Final Four Viewership Up 35% Coke Debuts Drinkable Ad During Final Four
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
GILLETTE, SPRINT TO OFFER CROSS-PROMOTION FOR NCAA B-BALL
Published February 13, 1995
Gillette will team with Sprint to "step up support of its disposable razors" in a promotion tied to the NCAA Final Four. Gillette will put pre-paid calling cards, good for five free minutes of long-distance calls from Sprint, in four million packages of its Good News and Daisy disposable razors. The cards feature basketball-themed graphics, with 35 designs in all. Point-of-purchase displays will flag the promotion, which was put together by Clarion Performance Properties (Pam Weisz, BRANDWEEK, 2/13).