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SBD/13/Sponsorships Advertising Marketing
GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME
Published February 13, 1995
NBA All-Star Weekend telecast on NBC was the stage for Gatorade's debut of "Life Is A Sport. Drink It Up" -- a new national ad campaign. The scope of the new campaign includes multiple TV, print, radio and outdoor ads, and point-of-sale and in-market event executions throughout the year. According to Gatorade, the TV ads are "fast-paced commercials featuring high- impact images of active people against dramatic audio tracks" (Gatorade).