Lazarus Says Rio A Financial Success For NBC Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NFL Reportedly Nixes Tirico As "TNF" Option NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall
SBD/13/Sponsorships Advertising Marketing
GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME
Published February 13, 1995
NBA All-Star Weekend telecast on NBC was the stage for Gatorade's debut of "Life Is A Sport. Drink It Up" -- a new national ad campaign. The scope of the new campaign includes multiple TV, print, radio and outdoor ads, and point-of-sale and in-market event executions throughout the year. According to Gatorade, the TV ads are "fast-paced commercials featuring high- impact images of active people against dramatic audio tracks" (Gatorade).