SBD/13/Sponsorships Advertising Marketing

GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME

     NBA All-Star Weekend telecast on NBC was the stage for
Gatorade's debut of "Life Is A Sport.  Drink It Up" -- a new
national ad campaign.  The scope of the new campaign includes
multiple TV, print, radio and  outdoor ads, and point-of-sale and
in-market event executions throughout the year.  According to
Gatorade, the TV ads are "fast-paced commercials featuring high-
impact images of active people against dramatic audio tracks"
(Gatorade).
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NBA, NBC

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