Steph Curry Tops In NBA Jersey Sales Costas To Apologize To Cubs Pitcher Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick 76ers Rebuild Takes Shape With Okafor Pick Hornets Unveil Black Alternate Uniform Bryant Makes Waves Appearing At "SNF" Shoot
SBD/13/Sponsorships Advertising Marketing
GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME
Published February 13, 1995
NBA All-Star Weekend telecast on NBC was the stage for Gatorade's debut of "Life Is A Sport. Drink It Up" -- a new national ad campaign. The scope of the new campaign includes multiple TV, print, radio and outdoor ads, and point-of-sale and in-market event executions throughout the year. According to Gatorade, the TV ads are "fast-paced commercials featuring high- impact images of active people against dramatic audio tracks" (Gatorade).