2014 Reader Survey: NBA App Review: Cavaliers For iPhone Cowboys-Giants Rating Lower On NBC Bucks' Edens Outlines Downtown Arena Vision Roberts Says Taylor Suspension Was Excessive Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Bucks, UWM Meet About Future Of Panther Arena No Practice HQ Imminent For Mavs
SBD/13/Sponsorships Advertising Marketing
GATORADE LAUNCHES NEW AD CAMPAIGN DURING NBA ALL-STAR GAME
Published February 13, 1995
NBA All-Star Weekend telecast on NBC was the stage for Gatorade's debut of "Life Is A Sport. Drink It Up" -- a new national ad campaign. The scope of the new campaign includes multiple TV, print, radio and outdoor ads, and point-of-sale and in-market event executions throughout the year. According to Gatorade, the TV ads are "fast-paced commercials featuring high- impact images of active people against dramatic audio tracks" (Gatorade).