SBD/13/Sponsorships Advertising Marketing

CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS

     Chrysler is on the verge of striking a $7-8M deal with Fox
Sports that would make Chrysler the exclusive car sponsor of the
network's NHL telecasts, according to the current issue of INSIDE
MEDIA.  On each Fox NHL telecast, Chrysler will run about 12 30-
second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE
MEDIA, 2/14 issue).
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Related Topics:

DaimlerChrysler, News Corp./Fox, NHL

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