Sources: NHL, Union Could Continue Bye Weeks NHL Stands By Concussion Protocol NHL Has Issue Shipping New Leafs Jerseys To Canada NHLPA Likely Turning Down Olympic Offer Golden Knights Owner Pleased With Merch Sales NHL Panthers' Firing Of Coach Marks New Direction Franchise Notes Foley Denies Golden Knights Will Add Investors NBC, Not NBCSN, To Air NHL All-Star Game New NHL Team Named Vegas Golden Knights
SBD/13/Sponsorships Advertising Marketing
CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS
Published February 13, 1995
Chrysler is on the verge of striking a $7-8M deal with Fox Sports that would make Chrysler the exclusive car sponsor of the network's NHL telecasts, according to the current issue of INSIDE MEDIA. On each Fox NHL telecast, Chrysler will run about 12 30- second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE MEDIA, 2/14 issue).