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SBD/13/Sponsorships Advertising Marketing
CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS
Published February 13, 1995
Chrysler is on the verge of striking a $7-8M deal with Fox Sports that would make Chrysler the exclusive car sponsor of the network's NHL telecasts, according to the current issue of INSIDE MEDIA. On each Fox NHL telecast, Chrysler will run about 12 30- second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE MEDIA, 2/14 issue).