NHL Rangers' Sather Passes GM Torch To Gorton Bettman, Coyotes Deny N.Y. Post Report Hurricanes' Karmanos Elected To Hockey HOF NHL Players Reach Deal With Tenn. Jock Tax Red Wings Form "Deconstructed Arena" Concept McDavid Offers Oilers Hope For Turnaround Sabres Fans Celebrate Drafting Jack Eichel NHL Panthers Fans Pack Arena For Draft Las Vegas NHL Group Prepares Bid NBCSN Using TSN Talent For NHL Draft
SBD/13/Sponsorships Advertising Marketing
CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS
Published February 13, 1995
Chrysler is on the verge of striking a $7-8M deal with Fox Sports that would make Chrysler the exclusive car sponsor of the network's NHL telecasts, according to the current issue of INSIDE MEDIA. On each Fox NHL telecast, Chrysler will run about 12 30- second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE MEDIA, 2/14 issue).