Bills' Brandon Replaces Black As Sabres President NHL Faces Several Off-Ice Incidents This Summer Coyotes, Suns Discussed Sharing New Arena Bettman Talks NHL Expansion Bids Maple Leafs Hire Devils' Lou Lamoriello As GM Glendale, Coyotes Agree To Arena-Management Changes New ACC Scoreboard Touts LED Maple Leaf Maple Leafs Hire Devils' Lamoriello As GM Bettman: NHL Expansion Is Not Guaranteed Concert Revenue At Gila River Arena $1M Below Estimates
SBD/13/Sponsorships Advertising Marketing
CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS
Published February 13, 1995
Chrysler is on the verge of striking a $7-8M deal with Fox Sports that would make Chrysler the exclusive car sponsor of the network's NHL telecasts, according to the current issue of INSIDE MEDIA. On each Fox NHL telecast, Chrysler will run about 12 30- second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE MEDIA, 2/14 issue).