NHL Players Won't Compromise For Olympics Labatt Inks Five-Year Deal At Little Caesars Arena Bettman: Assume No NHL Participation In '18 Olympics Source: No Olympic Meetings On NHL Docket Bruins Connecting With Fans Through Twitter Videos Bettman Says Flames Need A New Arena Adidas Removing CCM Brand From NHL Apparel Judge Rules In Favor Of NHLPA In Wideman Case Sources: Winter Classic Likely Going To N.Y. In '18 Blackhawks Raising Season-Ticket Prices
SBD/13/Sponsorships Advertising Marketing
CHRYSLER CLOSE TO SIGNING DEAL WITH FOX FOR NHL TELECASTS
Published February 13, 1995
Chrysler is on the verge of striking a $7-8M deal with Fox Sports that would make Chrysler the exclusive car sponsor of the network's NHL telecasts, according to the current issue of INSIDE MEDIA. On each Fox NHL telecast, Chrysler will run about 12 30- second spots, touting its Dodge and Jeep-Eagle divisions (INSIDE MEDIA, 2/14 issue).