SBD/10/The Back Of The Book

FIGURE SKATING: MEASURING FAN INTEREST IN '95 CHAMPIONSHIPS

     The ESPN Chilton Sports Poll surveyed 4,822 U.S. residents
over the course of three months 10/94-1/95 on their general
interest in figure skating; margin of error +/- 2%.  From 1/24-
30, they surveyed 528 U.S. residents on how likely it is that
they will watch the '95 U.S. Figure Skating Championships in
Providence, RI on TV; +/- 5%.  The championships started February
6 and run through tomorrow.
     GENERAL INTEREST IN SKATING        WATCH '95 CHAMPS ON TV?
                 ALL  MEN  WOMEN                       ALL
A little bit     56%  40%   78%    Somewhat likely     51%
Very interested  15    5    30     Very likely         27
     POLL NOTE:  Twenty-four percent of the smaller survey had an
answer when asked who the biggest sponsor of the '95
Championships was.  The companies mentioned, in order of number
of mentions:  Coca-Cola, Pepsi, McDonald's, Campbell's Soup,
Reebok, Champion, General Motors, Kodak, Anheuser-Busch and Ford.
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