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SBD/10/The Back Of The Book
FIGURE SKATING: MEASURING FAN INTEREST IN '95 CHAMPIONSHIPS
Published February 10, 1995
The ESPN Chilton Sports Poll surveyed 4,822 U.S. residents over the course of three months 10/94-1/95 on their general interest in figure skating; margin of error +/- 2%. From 1/24- 30, they surveyed 528 U.S. residents on how likely it is that they will watch the '95 U.S. Figure Skating Championships in Providence, RI on TV; +/- 5%. The championships started February 6 and run through tomorrow. GENERAL INTEREST IN SKATING WATCH '95 CHAMPS ON TV? ALL MEN WOMEN ALL A little bit 56% 40% 78% Somewhat likely 51% Very interested 15 5 30 Very likely 27 POLL NOTE: Twenty-four percent of the smaller survey had an answer when asked who the biggest sponsor of the '95 Championships was. The companies mentioned, in order of number of mentions: Coca-Cola, Pepsi, McDonald's, Campbell's Soup, Reebok, Champion, General Motors, Kodak, Anheuser-Busch and Ford.