SBD/10/Sports Media

ON THE AIR: STRIKE LEAVES MEDIA OUTLETS WITH QUESTIONS

     TSN, Canada's cable sports network, has decided against
broadcasting Blue Jay replacement spring training games.  TSN
Programming Dir Rick Brace: "Spring training's supposed to be a
preview of the regular season, and this isn't truly
representative of real baseball.  We're not going to do spring
training games.  The network will give a decision on the
broadcasts of regular season replacement ball halfway through
spring training (Rob Grant, TORONTO STAR, 2/10).... In the Bay
Area, the A's radio network will broadcast replacement games.
The team sells its own radio ads, so flagship KFRC will not "take
the lumps if the games are hard to sell."  But Giants flagship
KNBR "may be developing cold feet" about broadcasting replacement
games.  Two KNBR execs gave conflicting statements regarding the
issue yesterday  KNBR sells advertising for Giants games (Colin
Seymour, SAN JOSE MERCURY NEWS, 2/10).
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