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FOX RELEASES ITS ALL-AMERICAN NHL SCHEDULE
Published February 1, 1995
Fox Sports announced its NHL regular-season schedule --a regionalized format starting on April 2 and carrying through the last five Sundays of the season. Fox will show a total of 28 games -- none involving any of the eight Canadian clubs. The only U.S. team that will not be shown is the Hartford Whalers. Fox Sports Dir of Media Relations Vince Wladika "makes no apologies": "We're rated via U.S. markets. We have to attract advertisers." Wladika said Fox will promote the NHL the same way it did with the NFL: "We need to get people who have never watched hockey before -- men, women and children." Wladika promised the network would "take the helmets off" NHL players (Len Hochberg, WASHINGTON POST, 2/1). Fox Sports Exec VP Tracy Dolgin denied reports that Fox offered to pay NHL players for promotional spots to air during Fox's broadcasts. Dolgin said Fox will use the spots to highlight players and explain the rules of the game. Dolgin: "We've got to teach people who the players are, how the game is played. It's missionary work" (Michael Hiestand, USA TODAY, 2/1).