Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
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REEBOK SHOWS GAINS OVER '93 PROFIT LEVELS
Published February 1, 1995
Reebok International Ltd. topped its '91 profits peak last year with net earnings of $254M, "an underlying increase" of 10% from '93. Earnings per share, which have risen each year as a result of share buy-backs, were up 16% at $3.02. Final quarter earnings for the year rose 5% to $53M, or 64 cents per share. Sales were up 18% at $709M. In the U.S., footwear sales rose 14% in the 4thQ; sportswear sales rose 24% (Tony Jackson, FINANCIAL TIMES, 2/1).