SBD/1/Sponsorships Advertising Marketing

REEBOK SHOWS GAINS OVER '93 PROFIT LEVELS

     Reebok International Ltd. topped its '91 profits peak last
year with net earnings of $254M, "an underlying increase" of 10%
from '93.  Earnings per share, which have risen each year as a
result of share buy-backs, were up 16% at $3.02.  Final quarter
earnings for the year rose 5% to $53M, or 64 cents per share.
Sales were up 18% at $709M.  In the U.S., footwear sales rose 14%
in the 4thQ; sportswear sales rose 24% (Tony Jackson, FINANCIAL
TIMES, 2/1).
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