Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/1/Sponsorships Advertising Marketing
NIKE LOOKS FOR INROADS IN CHILDREN'S, HOCKEY MARKETS
Published February 1, 1995
Nike announced two exclusive licensing agreements with H.H. Cutler Company and Jantzen for children's apparel, swimwear and related activewear. Cutler Sports Apparel, a division of H.H. Cutler, will design, manufacture and market a full line of Nike infant, toddler and 4-7 children's athletic wear for the U.S. market beginning in the '95 holiday season. Jantzen will design, manufacture and market a full line of Nike performance and team swimwear and related activewear for men and women beginning fall '95. Both H.H. Cutler and Jantzen are divisions of VF Corp. Nike VP/Apparel Division Stephen Gomez: "This represents our first significant apparel licensing venture. Jantzen's dominance in the swimwear business and Cutler's leadership in children's apparel, combined with Nike's authentic athletic heritage, will allow us to diversify our apparel business while leveraging Jantzen's and Cutler's design know-how and manufacturing efficiencies" (Nike Inc.). NOTHING BUT OPEN ICE FOR CANSTAR DEAL: Nike also reported the Canadian Bureau of Competition Policy will not oppose Nike's proposed acquisition of Canstar Sports. Nike also noted that the government's review of the acquisition should be complete in the next several days. In the U.S., the FTC has terminated its review of the deal, allowing Nike to proceed with the merger under U.S. antitrust laws (Nike). NEWEST NIKE ENDORSER -- CAM NEELY: According to this morning's BOSTON GLOBE, Bruin Cam Neely will sign a two-year endorsement contract with Nike sometime this week. Nike reportedly will shoot a national TV spot with Neely as soon as Sunday or Monday. Nike will use Neely to help launch the company's new street hockey sneaker to be in stores this June. As of now, Nike does not plan to design a separate Neely sneaker (Kevin Paul Dupont, BOSTON GLOBE, 2/1).