SBD/1/Sponsorships Advertising Marketing


     California Pro Sports Inc., makers of in-line skates and
snowboards, announced it has begun preliminary negotiations for
the possible acquisition of an unnamed distributor of numerous
lines of leisure activity and recreational apparel (CA Pro
Sports)....To celebrate the 49ers Super Bowl victory, Southwest
Airlines is offering $49 fares between Oakland Int'l Airport and
any of its 12 nonstop destinations.  The fare must be purchased
by February 14, with travel through May 23 (Southwest)....
"Dateline NBC" ran a feature on the making of Reebok's "Shaq vs.
Shaq" commercial (NBC, 1/31)....Eastman Kodak reported its net
income "plunged" 91% in the 4thQ as it took charges for cost-
cutting moves that will include the elimination of an additional
3,200 workers (WALL STREET JOURNAL, 2/1).
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Related Topics:

NBC, Reebok, San Francisco 49ers

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