Loctite Getting Into Super Bowl Weir, Lipinski To Be NBC's Top Figure Skating Team Adidas Mulling Reebok Sale Brits Driving NBC Soccer Coverage In U.S. Overseas Group Launching Bid To Buy Reebok NFL TV Audience Mixed Through Week 4 Glut Of NFL Games Affecting Ad Rates Ryder Cup Overnights Down From '10 NBC Has Sold 70-80% Of Super Bowl Ad Time 49ers-Backed Tech Startup Looks For New Business
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
Published February 1, 1995
California Pro Sports Inc., makers of in-line skates and snowboards, announced it has begun preliminary negotiations for the possible acquisition of an unnamed distributor of numerous lines of leisure activity and recreational apparel (CA Pro Sports)....To celebrate the 49ers Super Bowl victory, Southwest Airlines is offering $49 fares between Oakland Int'l Airport and any of its 12 nonstop destinations. The fare must be purchased by February 14, with travel through May 23 (Southwest).... "Dateline NBC" ran a feature on the making of Reebok's "Shaq vs. Shaq" commercial (NBC, 1/31)....Eastman Kodak reported its net income "plunged" 91% in the 4thQ as it took charges for cost- cutting moves that will include the elimination of an additional 3,200 workers (WALL STREET JOURNAL, 2/1).