NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Reebok Important For Future UFC TV Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot VenueNext Gets $9M In New Financing 49ers Contributed To Local Election Campaigns Stanley Cup Final Second-Most Watched 49ers Relating To Millennials
SBD/1/Sponsorships Advertising Marketing
Published February 1, 1995
California Pro Sports Inc., makers of in-line skates and snowboards, announced it has begun preliminary negotiations for the possible acquisition of an unnamed distributor of numerous lines of leisure activity and recreational apparel (CA Pro Sports)....To celebrate the 49ers Super Bowl victory, Southwest Airlines is offering $49 fares between Oakland Int'l Airport and any of its 12 nonstop destinations. The fare must be purchased by February 14, with travel through May 23 (Southwest).... "Dateline NBC" ran a feature on the making of Reebok's "Shaq vs. Shaq" commercial (NBC, 1/31)....Eastman Kodak reported its net income "plunged" 91% in the 4thQ as it took charges for cost- cutting moves that will include the elimination of an additional 3,200 workers (WALL STREET JOURNAL, 2/1).