49ers Cut McDonald Following Assault Probe Nationwide To Run SB Ad For First Time Since '07 Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Shanks, Lazarus Talk About Sharing NASCAR Rights Source: UFC's Reebok Deal Worth $70M Notre Dame Audience Drops On NBC Janay Rice Has 15 Outlets Bidding For Interviews Report: 49ers Could Trade Coach Harbaugh NBC, ESPN Land Exclusives With Janay Rice Cowboys-Giants Rating Lower On NBC
SBD/1/Sponsorships Advertising Marketing
Published February 1, 1995
California Pro Sports Inc., makers of in-line skates and snowboards, announced it has begun preliminary negotiations for the possible acquisition of an unnamed distributor of numerous lines of leisure activity and recreational apparel (CA Pro Sports)....To celebrate the 49ers Super Bowl victory, Southwest Airlines is offering $49 fares between Oakland Int'l Airport and any of its 12 nonstop destinations. The fare must be purchased by February 14, with travel through May 23 (Southwest).... "Dateline NBC" ran a feature on the making of Reebok's "Shaq vs. Shaq" commercial (NBC, 1/31)....Eastman Kodak reported its net income "plunged" 91% in the 4thQ as it took charges for cost- cutting moves that will include the elimination of an additional 3,200 workers (WALL STREET JOURNAL, 2/1).