Preakness Stakes Ratings Up 9% For NBC Rangers' Tortorella Curses During In-Game Interview Weekend Plans With Philippe Dube NBC Already 75% Sold Out For Sochi Games Companies Pledge $30M To S.F. Super Bowl Effort TV Distributors Get Rebates For Short NHL Season Company Sues Reebok Subsidiary Over Hockey Bag NBC Sees Big Overnight Bump For Derby Kaepernick Signs Endorsement With Jaguar NHL Sees Best Cable Audience Since '93-94
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MARKETPLACE ROUND-UP
Published February 1, 1995
California Pro Sports Inc., makers of in-line skates and snowboards, announced it has begun preliminary negotiations for the possible acquisition of an unnamed distributor of numerous lines of leisure activity and recreational apparel (CA Pro Sports)....To celebrate the 49ers Super Bowl victory, Southwest Airlines is offering $49 fares between Oakland Int'l Airport and any of its 12 nonstop destinations. The fare must be purchased by February 14, with travel through May 23 (Southwest).... "Dateline NBC" ran a feature on the making of Reebok's "Shaq vs. Shaq" commercial (NBC, 1/31)....Eastman Kodak reported its net income "plunged" 91% in the 4thQ as it took charges for cost- cutting moves that will include the elimination of an additional 3,200 workers (WALL STREET JOURNAL, 2/1).




