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DORNA'S ADTIME SIGNAGE USED FOR FOOT LOCKER SLAM FEST
Published February 1, 1995
Dorna USA's AdTime rotational signage system, a visible presence at 15 NBA arenas, was recently utilized at courtside during the recent Foot Locker Slam Fest at America West Arena in Phoenix. The annual Slam Fest features well known pro athletes from all sports competing in a one-day slam dunk competition. The event is being broadcast as a series during halftime of ABC Sports' college basketball telecasts. The series culminates with the finals during ABC's "Wide of World of Sports" telecast on April 8. In addition to Foot Locker -- Nike, Yamaha, Visa, Spalding and The Phoenician Resort will also be featured on the AdTime system during Slam Fest (Dorna USA).