THE SPORTS BUSINESS DAILY/INT'L SPORT SUMMIT INDUSTRY SURVEY

     THE SPORTS BUSINESS DAILY conducted a survey of participants
at the 17th International Sport Summit, held in New York from
January 17-18.  The results, gathered from approximately 100
responses, are not scientific, but meant to give "a sense of the
industry."
1) QUESTION:  Do you think the sports industry is generally on
the right track, or is headed in the wrong direction?
          RIGHT TRACK   59%        WRONG DIRECTION   39%
2) QUESTION:  How do you rate the job performance of the
following industry executives?
                  FAV/UNFAV/NEUT                  FAV/UNFAV/NEUT
PAUL TAGLIABUE    94%/  5% /  1%   GARY BETTMAN   36%/ 59% /  1%
DAVID STERN       91 /  7  /  3    BOB GOODENOW   26 / 50  / 13
ALAN ROTHENBERG   73 / 19  /  6    TIM FINCHEM    24 /  4  / 48
GENE UPSHAW       49 / 23  / 22    DONALD FEHR    20 / 68  /  7
CHARLES GRANTHAM  41 / 19  / 31    BUD SELIG       7 / 88  /  3
                    FAVORABLE       UNFAVORABLE
                  VERY SOMEWHAT    SOMEWHAT VERY    NEUTRAL
PAUL TAGLIABUE     58%   36%          4%      1%       1%
DAVID STERN        78    13           6       1        3
ALAN ROTHENBERG    43    30          10       9        6
GENE UPSHAW        12    37          13      10       22
CHARLES GRANTHAM   13    28          15       4       31
GARY BETTMAN        6    30          37      22        1
BOB GOODENOW        1    25          25      25       13
TIM FINCHEM         3    21           4       0       48
DONALD FEHR        13     7          22      46        7
BUD SELIG           0     7          33      55        3
3) QUESTION:  Over the next five years, will sports sponsorship
dollars increase (significantly or somewhat), decrease
(significantly or somewhat), or stay the same?
     INCREASE            88%       DECREASE            11%
       (SIGNIFICANTLY  32%)          (SIGNIFICANTLY   2%)
       (SOMEWHAT       56%)          (SOMEWHAT        9%)
                    STAY THE SAME       2%
4) QUESTION:  Will the following leagues succeed?
                                   YES    NO
     UNITED BASEBALL LEAGUE        10%    90%
     MAJOR LEAGUE SOCCER           67%    33%
     WORLD GOLF TOUR               46%    54%
5) QUESTION:  Which are the hottest sports?  Please rank the
following sports properties on a scale of 1-10 (1=Cold, 5=Warm,
10=Hot).  "OVERALL" is the total number of points received.
"HEAT INDEX" is the average on the 1-10 scale.
                        HEAT                             HEAT
              OVERALL  INDEX                    OVERALL INDEX
NFL             534     8.90     Men's Tennis     267    4.85
NBA             496     8.13     MLS              276    4.52
NASCAR          414     7.39     MLB              238    4.33
PGA Tour        322     6.04     Women's Tennis   248    4.28
NHL             345     5.85     CFL              222    4.11
Minor Hockey    309     5.42     Roller Hockey    212    4.00
Minor Baseball  323     5.38     Indoor Soccer    196    3.35
Pro Volleyball  289     5.07     Arena Football   179    3.31
     WRITE-INS:  College football (2), figure skating (1),
college basketball (1), '96 Olympics (1), lacrosse (1), amateur
golf (1), track & field (1), IndyCar (1), IMSA Road Racing (1).
6) QUESTION:  Which are the hottest endorsers?  Please rank the
following athletes on a scale of 1-10 (1=Cold, 5=Warm, 10=Hot).
"OVERALL" is the total amount of points received.  "HEAT INDEX"
is the average on the 1-10 scale.
                        HEAT                                HEAT
              OVERALL  INDEX                      OVERALL  INDEX
Shaq. O'Neal    491     8.32       Ken Griffey Jr   337     6.74
Deion Sanders 443       8.05       Grant Hill       329     6.71
Michael Jordan  473     8.02       Andre Agassi     365     6.40
Emmitt Smith    439     7.98       Frank Thomas     309     6.29
George Foreman  444     7.93       Dale Earnhardt   303     6.18
Troy Aikman     415     7.41       Greg Norman      304     5.96
Chas. Barkley   415     7.15       Steffi Graf      250     5.00
Wayne Gretzky   406     7.12       Nancy Kerrigan   259     4.71
     WRITE-INS:  Steve Young (2), Fred Couples (1), Jackie
Joyner-Kersee (1), Junior Seau (1), Glenn Robinson (1), Nolan
Ryan (1), Jimmy Jackson (1).