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S.F. MAYOR TO BAY AREA COMPANIES: GET A PIECE OF THE STICK
Published February 1, 1995
In an effort to raise "desperately" needed funds to renovate Candlestick Park in San Francisco, the city is offering to sell the stadium's name to the highest-bidding corporate sponsor. By selling the name, the city "could bring in as much as $2 million a year for stadium renovations." Jack Immendorf, Chair of S.F.'s Recreation and Parks Commission which overseas the stadium: "It would raise considerable funds at no cost to the city and no cost to the ticket holders. It's advertising, pure and simple." In a letter to eight major local companies, San Francisco Mayor Frank Jordan said the city expects to spend between $21-26M renovating Candlestick for the 1999 Super Bowl. The companies: The Gap, Chevron, Wells Fargo, Bank of America, Pacific Telesis, AirTouch Communications, Charles Schwab and Transamerica (Erin McCormick, SAN FRANCISCO EXAMINER, 2/1).