World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports
Published January 9, 1995
This week's BARRON'S includes an extensive piece on "The Race for Smart TV: Video-on-Demand Appears Fast Approaching and Software Companies Are Scrambling to Cash In" (Maggie Mahar, BARRON'S, 1/9 issue)....N.Y. POST's Phil Mushnick writes on John Madden's failure to criticize Emmitt Smith for taking off his helmet for the TV cameras. "Either Madden is operating off a double standard for stars or he came to the realization that the video game carrying his name features computerized players who rip off their helmets after a good play." Mushnick also took Fox to task on their "McDonald's Game Breaks," adding they "are nothing more than annoying, in-game commercials" (N.Y. POST, 1/9)....The Lifetime Channel made its "biggest venture into sports" last night with a one hour documentary on the all-female America3 America's Cup team. The channel has spent more than $1M in sponsorship money for America3 and production costs for two specials on women in sports (PHILA. INQUIRER, 1/7)....Seals Communication has signed a new agreement with ESPN to continue production of motorcycle sports for the cable channel. The new agreement will allow Seals to handle the advertising for ESPN's motorcycling program, "which is highly unusual" (ATLANTA CONSTITUTION, 1/8)....SI airs a Valentine's Day swimsuit preview show on NBC (EXTRA, 1/6).