SBD/9/Sponsorships Advertising Marketing

SUPER BOWL NEWS & NOTES: WHICH ADVERTISERS ARE STAYING ON?

     With less than three weeks to go until Super Bowl Sunday,
advertisers "are scrambling to snap up the last two national ad
spots for the game."  The price tag is $1M for each 30-second
spot.  Only a few past advertisers opted out this year because of
the cost:  Reebok, Visa and 7-UP.  Returning advertisers include:
Pepsi, Frito-Lay, MasterLock, Chrysler, Isuzu, McDonald's and
Goodyear.  Some newcomers:  Ford, Warner Bros., No Fear
sportswear, Lee Jeans, Soloflex, Principal Financial Group,
American Home Products, HBO and the National Pork Producers
Council (Dottie Enrico, USA TODAY, 1/9).
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