Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Gabby Douglas To Endorse McDonald's HBP PPV To Broadcast Bradley-Marquez Fight Media Notes Visa Extends World Cup Deal Through '22 Gatorade Debuts New TV Ad HBO Cuts Ties With Golden Boy Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES: WHICH ADVERTISERS ARE STAYING ON?
Published January 9, 1995
With less than three weeks to go until Super Bowl Sunday, advertisers "are scrambling to snap up the last two national ad spots for the game." The price tag is $1M for each 30-second spot. Only a few past advertisers opted out this year because of the cost: Reebok, Visa and 7-UP. Returning advertisers include: Pepsi, Frito-Lay, MasterLock, Chrysler, Isuzu, McDonald's and Goodyear. Some newcomers: Ford, Warner Bros., No Fear sportswear, Lee Jeans, Soloflex, Principal Financial Group, American Home Products, HBO and the National Pork Producers Council (Dottie Enrico, USA TODAY, 1/9).