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SBD/9/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES: WHICH ADVERTISERS ARE STAYING ON?
Published January 9, 1995
With less than three weeks to go until Super Bowl Sunday, advertisers "are scrambling to snap up the last two national ad spots for the game." The price tag is $1M for each 30-second spot. Only a few past advertisers opted out this year because of the cost: Reebok, Visa and 7-UP. Returning advertisers include: Pepsi, Frito-Lay, MasterLock, Chrysler, Isuzu, McDonald's and Goodyear. Some newcomers: Ford, Warner Bros., No Fear sportswear, Lee Jeans, Soloflex, Principal Financial Group, American Home Products, HBO and the National Pork Producers Council (Dottie Enrico, USA TODAY, 1/9).