Lady Gaga Set To Headline SB Halftime Top Rank Producing Pacquiao-Vargas PPV Bout HBO's "Hard Knocks" Concludes 11th Season "Hard Knocks" Turns To Football With Roster Cuts "Hard Knocks" Shows Rams' Lighter Side HBO Not In On Pacquiao Return Fight "Hard Knocks" Debut Gets Solid Reviews HBO's "Hard Knocks" Set To Premiere in L.A. "Any Given Wednesday" Seeks Digital Footprint Sean Payton Makes Cameo On "Ballers"
SBD/9/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES: WHICH ADVERTISERS ARE STAYING ON?
Published January 9, 1995
With less than three weeks to go until Super Bowl Sunday, advertisers "are scrambling to snap up the last two national ad spots for the game." The price tag is $1M for each 30-second spot. Only a few past advertisers opted out this year because of the cost: Reebok, Visa and 7-UP. Returning advertisers include: Pepsi, Frito-Lay, MasterLock, Chrysler, Isuzu, McDonald's and Goodyear. Some newcomers: Ford, Warner Bros., No Fear sportswear, Lee Jeans, Soloflex, Principal Financial Group, American Home Products, HBO and the National Pork Producers Council (Dottie Enrico, USA TODAY, 1/9).