Pepsi Going All In On Super Bowl Reebok Rolling Out New Fitness Campaign WTA's Tseng Headed Back To IMG UFC's Conor McGregor Inks Deal With Reebok HBO Filming New Sports-Themed Series Reebok Stands Behind Jones After Positive Test IMG Consulting Wins Visa Business Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Pepsi Signs Irving For More "Uncle Drew" Episodes
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SUPER BOWL NEWS & NOTES: WHICH ADVERTISERS ARE STAYING ON?
Published January 9, 1995
With less than three weeks to go until Super Bowl Sunday, advertisers "are scrambling to snap up the last two national ad spots for the game." The price tag is $1M for each 30-second spot. Only a few past advertisers opted out this year because of the cost: Reebok, Visa and 7-UP. Returning advertisers include: Pepsi, Frito-Lay, MasterLock, Chrysler, Isuzu, McDonald's and Goodyear. Some newcomers: Ford, Warner Bros., No Fear sportswear, Lee Jeans, Soloflex, Principal Financial Group, American Home Products, HBO and the National Pork Producers Council (Dottie Enrico, USA TODAY, 1/9).