Where Will Raiders End Up Playing in '19? IIHF To Cover NHL Costs At '18 PyeongChang Games Mercedes-Benz Stadium Faces Concerns On Roof Raiders Allow Fans To Reserve PSLs For Vegas NFL Owners Approve Eight New Rules AT&T Is Top NCAA Tourney TV Spender To Date Minding My Business: Dawn Rogers Chiefs Find Early Success In St. Louis Market Bills Hire Talent Consultant To Improve Image Goodell Says League Did Not Alter Gambling Policies
SBD/9/Sponsorships Advertising Marketing
STARTER'S NEW AD CAMPAIGN FEATURES EVERY SPORT
Published January 9, 1995
A new Starter ad campaign that breaks this week on NFL playoff broadcasts emphasizes the "traditional values of teamwork, sportsmanship and brotherhood." A 30-second spot, titled "Unity," features past Starter spokesperson Karl Malone, Mark Messier and Emmitt Smith, plus new Starter endorser Jeff Bagwell. The spot will continue through the NFL playoffs and Super Bowl and it will also be seen on TNT's NBA games, ESPN's NHL games and CBS' NCAA basketball tournament games. An NBA- themed spot is in production and a football spot will break this fall. An accompanying print campaign in SPORTS ILLUSTRATED opens later this month (Terry Lefton, BRANDWEEK, 1/9 issue). OTHER STARTER NEWS: The company will debut a Disney apparel line at the Super Show next month....Starter will also launch a clothing line called the Emmitt Zone with Cowboy Emmitt Smith. It will be the first Starter line based on an individual. Sources say they have talked to J.C. Penney about becoming a retail partner for the new line (BRANDWEEK, 1/9 issue).