NCAA Tourney Continues Record Ratings Unions, Inglewood NFL Developers Reach Deal NFL Eyeing Germany For Regular-Season Game NCAA Concerned About New Indiana Law Packers To Don New Throwback In '15 TV Pundits Question NFL About Goal-Line Cameras U.S. Rep Presses Goodell On NFL Tax Exemption ESPN To Integrate Outbrain Content Online Vikes Selling Personalized Bricks At New Venue NCAA's Berst To Retire This Summer
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
STARTER'S NEW AD CAMPAIGN FEATURES EVERY SPORT
Published January 9, 1995
A new Starter ad campaign that breaks this week on NFL playoff broadcasts emphasizes the "traditional values of teamwork, sportsmanship and brotherhood." A 30-second spot, titled "Unity," features past Starter spokesperson Karl Malone, Mark Messier and Emmitt Smith, plus new Starter endorser Jeff Bagwell. The spot will continue through the NFL playoffs and Super Bowl and it will also be seen on TNT's NBA games, ESPN's NHL games and CBS' NCAA basketball tournament games. An NBA- themed spot is in production and a football spot will break this fall. An accompanying print campaign in SPORTS ILLUSTRATED opens later this month (Terry Lefton, BRANDWEEK, 1/9 issue). OTHER STARTER NEWS: The company will debut a Disney apparel line at the Super Show next month....Starter will also launch a clothing line called the Emmitt Zone with Cowboy Emmitt Smith. It will be the first Starter line based on an individual. Sources say they have talked to J.C. Penney about becoming a retail partner for the new line (BRANDWEEK, 1/9 issue).