Dolphins Unveil Sun Life Stadium Renovations Brands Activating Around U.S. Open Across N.Y. NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Raiders Move Into New Training Facility Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike
SBD/9/Sponsorships Advertising Marketing
NEWS FROM THE CONSUMER
Published January 9, 1995
Nintendo of America announced it expects sales in FY '95 ending in March to "slightly exceed" last year's $2.1B, while FY '96 sales are projected to "soar" 28% as new products reach the market. Many industry analysts say Nintendo appears to have "regained the momentum it lost a year ago to rival Sega of America" (Jim Carlton, WALL STREET JOURNAL, 1/9)....Atari announced the sports games featured for their 64-bit Atari Jaguar. Among the titles: Charles Barkley-Shut Up and Jam; Brett Hull Hockey, Jack Nicklaus Cyber Golf; Troy Aikman NFL Football; White Men Can't Jump; CD League Bowling and Sensible Soccer (Atari)....In the current issue of ENTERTAINMENT WEEKLY, George Mannes examines product placement in video games. Examples cited: "Tony Meola's Sidekicks Soccer" have Foot Locker and Adidas billboards; "Nigel Mansell's World Championship Racing": Shell and Goodyear; "Madden NFL '95": Fox Sports; "Ivan Stewart's Super Off Road: Toyota; "Andre Agassi Tennis": Nike and Canon (ENTERTAINMENT WEEKLY, 1/13 issue).