SBD/9/Sponsorships Advertising Marketing

NEWS FROM THE CONSUMER

     Nintendo of America announced it expects sales in FY '95
ending in March to "slightly exceed" last year's $2.1B, while FY
'96 sales are projected to "soar" 28% as new products reach the
market.  Many industry analysts say Nintendo appears to have
"regained the momentum it lost a year ago to rival Sega of
America" (Jim Carlton, WALL STREET JOURNAL, 1/9)....Atari
announced the sports games featured for their 64-bit Atari
Jaguar.  Among the titles:  Charles Barkley-Shut Up and Jam;
Brett Hull Hockey, Jack Nicklaus Cyber Golf; Troy Aikman NFL
Football; White Men Can't Jump; CD League Bowling and Sensible
Soccer (Atari)....In the current issue of ENTERTAINMENT WEEKLY,
George Mannes examines product placement in video games.
Examples cited:  "Tony Meola's Sidekicks Soccer" have Foot Locker
and Adidas billboards; "Nigel Mansell's World Championship
Racing":  Shell and Goodyear; "Madden NFL '95":  Fox Sports;
"Ivan Stewart's Super Off Road:  Toyota; "Andre Agassi Tennis":
Nike and Canon (ENTERTAINMENT WEEKLY, 1/13 issue).
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