SBD/9/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Sources say the NHL has imposed a one-year moratorium on new
logos and uniform changes, meaning the Bruins might not be able
to use their new design upon moving into the Shawmut Center for
the '95-96 season.  One reason for the move: The lockout has
"left clubs deep in warehouse stock, material that would be
impossible to sell once new logos are introduced" (Kevin Paul
Dupont, BOSTON GLOBE, 1/8)....The Toronto Street Buds --
supported locally by the Maple Leaf hockey club -- was christened
Saturday as the newest member of the NHL/Nike street hockey
program.  Toronto is the 14th NHL city to have the program in
place this year (TORONTO STAR, 1/7)....Ocean Spray will launch a
TV campaign based on its sponsorship of Dennis Conner's "Stars &
Stripes" boat set to compete in the first America's Cup '95 yacht
race in San Diego (BRANDWEEK, 1/9)....AP profiles the Hispanic ad
agency Ornelas & Associates, whose founder, Victor Ornelas,
expects Hispanic-targeted advertising to grow heavily in the next
10-15 years (CHICAGO TRIBUNE, 1/8)....The drop in the Mexican
peso's value has Nike Inc. considering expanding in Mexico to
make athletic shoes the company now produces in Asia.  So far,
Adidas is the only big foreign athletic-shoe manufacturer in
Mexico (AP/N.Y. TIMES, 1/9).
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