Labatt Inks Five-Year Deal At Little Caesars Arena Nike Posts Solid Q3 Amid Adidas Resurgence Bettman: Assume No NHL Participation In '18 Olympics Source: No Olympic Meetings On NHL Docket Bruins Connecting With Fans Through Twitter Videos Bettman Says Flames Need A New Arena Adidas Removing CCM Brand From NHL Apparel Judge Rules In Favor Of NHLPA In Wideman Case Sources: Winter Classic Likely Going To N.Y. In '18 Blackhawks Raising Season-Ticket Prices
SBD/9/Sponsorships Advertising Marketing
Published January 9, 1995
Sources say the NHL has imposed a one-year moratorium on new logos and uniform changes, meaning the Bruins might not be able to use their new design upon moving into the Shawmut Center for the '95-96 season. One reason for the move: The lockout has "left clubs deep in warehouse stock, material that would be impossible to sell once new logos are introduced" (Kevin Paul Dupont, BOSTON GLOBE, 1/8)....The Toronto Street Buds -- supported locally by the Maple Leaf hockey club -- was christened Saturday as the newest member of the NHL/Nike street hockey program. Toronto is the 14th NHL city to have the program in place this year (TORONTO STAR, 1/7)....Ocean Spray will launch a TV campaign based on its sponsorship of Dennis Conner's "Stars & Stripes" boat set to compete in the first America's Cup '95 yacht race in San Diego (BRANDWEEK, 1/9)....AP profiles the Hispanic ad agency Ornelas & Associates, whose founder, Victor Ornelas, expects Hispanic-targeted advertising to grow heavily in the next 10-15 years (CHICAGO TRIBUNE, 1/8)....The drop in the Mexican peso's value has Nike Inc. considering expanding in Mexico to make athletic shoes the company now produces in Asia. So far, Adidas is the only big foreign athletic-shoe manufacturer in Mexico (AP/N.Y. TIMES, 1/9).