NHL Vegas Group Moving To Second Phase Nike Signs Gatlin To Sponsorship Deal NHL Denied Motion To Dismiss Concussion Case Maple Leafs Draw Season-Low Crowd Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales NHL, MLB Support NFL In Player Likeness Case New Oilers Arena Will Connect To Downtown Hub
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Published January 9, 1995
Sources say the NHL has imposed a one-year moratorium on new logos and uniform changes, meaning the Bruins might not be able to use their new design upon moving into the Shawmut Center for the '95-96 season. One reason for the move: The lockout has "left clubs deep in warehouse stock, material that would be impossible to sell once new logos are introduced" (Kevin Paul Dupont, BOSTON GLOBE, 1/8)....The Toronto Street Buds -- supported locally by the Maple Leaf hockey club -- was christened Saturday as the newest member of the NHL/Nike street hockey program. Toronto is the 14th NHL city to have the program in place this year (TORONTO STAR, 1/7)....Ocean Spray will launch a TV campaign based on its sponsorship of Dennis Conner's "Stars & Stripes" boat set to compete in the first America's Cup '95 yacht race in San Diego (BRANDWEEK, 1/9)....AP profiles the Hispanic ad agency Ornelas & Associates, whose founder, Victor Ornelas, expects Hispanic-targeted advertising to grow heavily in the next 10-15 years (CHICAGO TRIBUNE, 1/8)....The drop in the Mexican peso's value has Nike Inc. considering expanding in Mexico to make athletic shoes the company now produces in Asia. So far, Adidas is the only big foreign athletic-shoe manufacturer in Mexico (AP/N.Y. TIMES, 1/9).