NBC Has Sold 70-80% Of Super Bowl Ad Time NBPA's Roberts: Meeting Players A Priority Harman Announces NBA Sponsorship Deal Atlanta Mayor Vows City Won't Lose Hawks Knicks' James Dolan Puts Knicks On Backburner Bulls Open Downtown Practice Facility Hawks' Koonin Pens Apology Letter Cavs To Sell Tickets Through Lottery Wizards, Spurs Get Redesigned Courts Raptors' Ujiri Pens Op-Ed In Support Of Ferry
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
FOOTACTION USA TO SIGN ON WITH AVP
Published January 9, 1995
FootAction USA is "taking a page from rival Foot Locker, weighing into event marketing" with a rights/media/ merchandising deal with the AVP. FootAction is "ironing out an estimated" $1M- plus deal with the AVP, and broadcast partner NBC, that would give the footwear chain an on-site retail presence at all AVP pro beach volleyball events. FootAction will promote the AVP's event in tour-stop markets, while they will receive Dorna Adtime signage and one spot per broadcast in NBC's AVP schedule. Foot Locker late last year struck a similar "cross the board sponsorship" with Streetball Partners, organizer of the NBA's "Hoop-it-Up" series in which the chain would get on-site retail space (Matthew Grimm, BRANDWEEK, 1/9 issue).