NBA Officially Pulls '17 ASG From Charlotte Source: New Orleans Leads To Host '17 ASG Suns "Want To Be The NBA Team" For Mexico Nets Struggle To Attract Free Agents Suns To Host Regular-Season Games In Mexico City Judge Rules Warriors Arena Review Is Sufficient NBA To Double Amount Of Content On Twitter NBC Partners With BuzzFeed For Rio British Open Gets Best Rating Since '09 Pistons To Retire Team-Owned Airplane
SBD/9/Sponsorships Advertising Marketing
FOOTACTION USA TO SIGN ON WITH AVP
Published January 9, 1995
FootAction USA is "taking a page from rival Foot Locker, weighing into event marketing" with a rights/media/ merchandising deal with the AVP. FootAction is "ironing out an estimated" $1M- plus deal with the AVP, and broadcast partner NBC, that would give the footwear chain an on-site retail presence at all AVP pro beach volleyball events. FootAction will promote the AVP's event in tour-stop markets, while they will receive Dorna Adtime signage and one spot per broadcast in NBC's AVP schedule. Foot Locker late last year struck a similar "cross the board sponsorship" with Streetball Partners, organizer of the NBA's "Hoop-it-Up" series in which the chain would get on-site retail space (Matthew Grimm, BRANDWEEK, 1/9 issue).