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FOOTACTION USA TO SIGN ON WITH AVP
Published January 9, 1995
FootAction USA is "taking a page from rival Foot Locker, weighing into event marketing" with a rights/media/ merchandising deal with the AVP. FootAction is "ironing out an estimated" $1M- plus deal with the AVP, and broadcast partner NBC, that would give the footwear chain an on-site retail presence at all AVP pro beach volleyball events. FootAction will promote the AVP's event in tour-stop markets, while they will receive Dorna Adtime signage and one spot per broadcast in NBC's AVP schedule. Foot Locker late last year struck a similar "cross the board sponsorship" with Streetball Partners, organizer of the NBA's "Hoop-it-Up" series in which the chain would get on-site retail space (Matthew Grimm, BRANDWEEK, 1/9 issue).