FOOTACTION USA TO SIGN ON WITH AVP

     FootAction USA is "taking a page from rival Foot Locker,
weighing into event marketing" with a rights/media/ merchandising
deal with the AVP.  FootAction is "ironing out an estimated" $1M-
plus deal with the AVP, and broadcast partner NBC, that would
give the footwear chain an on-site retail presence at all AVP pro
beach volleyball events.  FootAction will promote the AVP's event
in tour-stop markets, while they will receive Dorna Adtime
signage and one spot per broadcast in NBC's AVP schedule.  Foot
Locker late last year struck a similar "cross the board
sponsorship" with Streetball Partners, organizer of the NBA's
"Hoop-it-Up" series in which the chain would get on-site retail
space (Matthew Grimm, BRANDWEEK, 1/9 issue).