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COCA-COLA REMAINS THE REAL THING ON BASEBALL ADVERTISING
Published January 9, 1995
Coca-Cola, the "longest running major advertiser in baseball, will return next season" in national and local ads despite the sports' labor problems. Coca-Cola Media Director Chuck Fruit: "Our research has always told us that our consumers love baseball. And we've been around the game since the turn of the century." Baseball's summer season is perfect for the companies soft-drink sales, as the company advertises on TV and radio coverage, but also has plenty of stadium signage (Jack Craig, BOSTON GLOBE, 1/8).