SBD/9/Sponsorships Advertising Marketing

COCA-COLA REMAINS THE REAL THING ON BASEBALL ADVERTISING

     Coca-Cola, the "longest running major advertiser in
baseball, will return next season" in national and local ads
despite the sports' labor problems.  Coca-Cola Media Director
Chuck Fruit:  "Our research has always told us that our consumers
love baseball.  And we've been around the game since the turn of
the century."  Baseball's summer season is perfect for the
companies soft-drink sales, as the company advertises on TV and
radio coverage, but also has plenty of stadium signage (Jack
Craig, BOSTON GLOBE, 1/8).
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