SBD/9/Sponsorships Advertising Marketing

CANADIAN BEER REPORT: BOTTOM-FEEDERS EYE LABATT STOCK

     On Friday, stock buyers were "scooping up the previously
languishing shares" of John Labatt Ltd. and Molson Cos. on the
Toronto Stock Exchange.  Both stocks have been trading near 52-
week lows recently, so analysts "believe investors might be
buying up the depressed stock and betting on improved future
earnings by the companies."  Some analysts also said the
potential for a solution to the NHL lockout "might also" have
been a factor.  Labatt owns Canada's cable sports channel, TSN,
which carries NHL games (Stephen Northfield, Montreal GAZETTE,
1/7).  Labatt is holding a taste test in Canadian provinces for
its new Labatt Copper beer.  Consumers will taste Labatt X & Y
and vote their preference.  The winner will be announced during
the Super Bowl (Toronto GLOBE & MAIL, 1/6).
     HERE COME THE CLYDESDALES: Anheuser-Busch announced that
Budweiser sold more than one million U.S. barrels in Canada last
year, the first time any U.S. brand has hit the one million mark.
With more than 6% of the Canadian market, Budweiser is the 3rd-
largest selling beer in Canada, behind Labatt Blue and Molson
Canadian (TORONTO STAR, 1/7).
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Related Topics:

Anheuser Busch, Labatt Brewing, NHL

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