SBD/6/Sponsorships Advertising Marketing

REEBOK EXPECTED TO SHOW FOURTH-QUARTER RISE

     Reebok International Ltd. "will post an earnings-per-share
increase of about 10% to 15% for the fourth quarter," according
to this morning's WALL STREET JOURNAL. Jennifer Black Groves, an
analyst at Black & Co., estimates Reebok revenue "climbed 19% to
$718.9M from $602.6M" and that domestic orders for Reeboks
"climbed 27% to $338.4M from $258.2M in the year ago fourth
quarter" -- but "part of the reason for the substantial gain was
a lackluster 1993."  Groves "estimates that fourth-quarter sales
of Reebok brand shoes in the U.S. are up only 3% from the fourth
quarter of 1992" (Joseph Periera, WALL STREET JOURNAL, 1/6).
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