Brian Urlacher's Marketability Stays Strong NFL Looking At Mid-May For Draft McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls NFL Set To Award Super Bowl Sites NFL Owners Approve Falcons' G-4 Funding
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
NFL PLAYERS INCORPORATE LICENSING ARM
Published January 6, 1995
The NFLPA has dropped a tax-exempt status and launched Players Inc. "to compete with NFL Properties." Previously limited "to such passive activities as receiving royalties from trading-card companies," the NFLPA will now be able to own magazine and apparel stores and "plans to roll out a line of sportswear." Players Inc. also "hopes to market groups of five players or more to sponsors and apparel giants." Gene Upshaw, NFLPA Executive Director and Chair of Players Inc.: "This gives us flexibility to be real players in the marketplace." Last year the NFLPA "took in about $600M in revenue." Sara Levinson, President of NFL Properties: "We see Players as a supplement to our own marketing activities" (Bruce Horovitz, USA TODAY, 1/6).