Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy Goodell Praised For Domestic Violence Policy Dan Snyder: Redskins Planning New Stadium NFL Criticized For Year-Long Ban Of Gordon Fisher Angry Over ESPN's Sam Report Dolphins Add New Food Vendors NFL Shifts Front Office Roles Consultants Narrow List Of Sites For Bills Stadium NFLPA's Smith Talks CBA, Upcoming Election
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
NFL PLAYERS INCORPORATE LICENSING ARM
Published January 6, 1995
The NFLPA has dropped a tax-exempt status and launched Players Inc. "to compete with NFL Properties." Previously limited "to such passive activities as receiving royalties from trading-card companies," the NFLPA will now be able to own magazine and apparel stores and "plans to roll out a line of sportswear." Players Inc. also "hopes to market groups of five players or more to sponsors and apparel giants." Gene Upshaw, NFLPA Executive Director and Chair of Players Inc.: "This gives us flexibility to be real players in the marketplace." Last year the NFLPA "took in about $600M in revenue." Sara Levinson, President of NFL Properties: "We see Players as a supplement to our own marketing activities" (Bruce Horovitz, USA TODAY, 1/6).