Sherman Critical Of Several NFL Policies ESPN Draws Lowest "MNF" Rating Of '14 2014 Reader Survey: NFL Bills Say Stadium Will Be Ready For Sunday NFL Franchise Notes NFL Fans Want Scores On Mobile Devices Saints' Benson Gives $11M To Pro Football HOF Goodell Won't Hear Peterson Appeal Katy Perry To Headline Super Bowl Halftime Show GoDaddy Returning As Super Bowl Advertiser
SBD/6/Sponsorships Advertising Marketing
NFL PLAYERS INCORPORATE LICENSING ARM
Published January 6, 1995
The NFLPA has dropped a tax-exempt status and launched Players Inc. "to compete with NFL Properties." Previously limited "to such passive activities as receiving royalties from trading-card companies," the NFLPA will now be able to own magazine and apparel stores and "plans to roll out a line of sportswear." Players Inc. also "hopes to market groups of five players or more to sponsors and apparel giants." Gene Upshaw, NFLPA Executive Director and Chair of Players Inc.: "This gives us flexibility to be real players in the marketplace." Last year the NFLPA "took in about $600M in revenue." Sara Levinson, President of NFL Properties: "We see Players as a supplement to our own marketing activities" (Bruce Horovitz, USA TODAY, 1/6).