Ross Wants To Pay For Stadium Upgrade Lambeau Field Expansion Cost Rises $25M Lions Ownership Staying In Ford Family Jets Hire Ian Lasher; Brian Matthews Joins NFL Bills Raise Season-Ticket Prices Questions Arise On Soldier Field Expansion Lions' Suh Could Negotiate Own Contract Jags Unveil '14 Season-Ticket Campaign Chicago Exploring Soldier Field Expansion Bills Move Toronto Game Back To Buffalo
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
NFL PLAYERS INCORPORATE LICENSING ARM
Published January 6, 1995
The NFLPA has dropped a tax-exempt status and launched Players Inc. "to compete with NFL Properties." Previously limited "to such passive activities as receiving royalties from trading-card companies," the NFLPA will now be able to own magazine and apparel stores and "plans to roll out a line of sportswear." Players Inc. also "hopes to market groups of five players or more to sponsors and apparel giants." Gene Upshaw, NFLPA Executive Director and Chair of Players Inc.: "This gives us flexibility to be real players in the marketplace." Last year the NFLPA "took in about $600M in revenue." Sara Levinson, President of NFL Properties: "We see Players as a supplement to our own marketing activities" (Bruce Horovitz, USA TODAY, 1/6).