"SNF" Leads Primetime For Fourth Time Many Indifferent Toward New Extra Point Rule Goodell Open To New Info From Brady Deflategate Affects Brady's Endorsement Value Oakland Stadium Efforts "Going Backward" NFL Could Hear Relocation Requests In Late '15 Mexico, Germany Could Host NFL Games Dolphins' Ross Finding His Groove Land Transaction For NFL Stadium In Carson Closes Four Cities Invited To Bid For '19, '20 Super Bowls
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
NEON DEION SIGNS ON WITH SEGA
Published January 6, 1995
Deion Sanders has agreed to a deal in which he will endorse a wide-variety of sports-related products for Sega. Sanders will be the official spokesperson for the Sega Sports brand and will be featured as a "superstar athlete" in the brand's NFL video game series this fall. Sega will also create new software titles based on Sanders. Sanders: "I am ecstatic about being with Sega because it is bringing two winners together" (Sega). In other video game news, Warner Music Group has acquired a "significant minority interest" in Accolade, an interactive entertainment company that features such titles as Jack Nicklaus Golf and Charles Barkley Basketball (SAN JOSE MERCURY NEWS, 1/6).