SBD/6/Sponsorships Advertising Marketing

NEON DEION SIGNS ON WITH SEGA

     Deion Sanders has agreed to a deal in which he will endorse
a wide-variety of sports-related products for Sega.  Sanders will
be the official spokesperson for the Sega Sports brand and will
be featured as a "superstar athlete" in the brand's NFL video
game series this fall.  Sega will also create new software titles
based on Sanders.  Sanders: "I am ecstatic about being with Sega
because it is bringing two winners together" (Sega).  In other
video game news, Warner Music Group has acquired a "significant
minority interest" in Accolade, an interactive entertainment
company that features such titles as Jack Nicklaus Golf and
Charles Barkley Basketball (SAN JOSE MERCURY NEWS, 1/6).
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Related Topics:

NFL, Time Warner

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