Texans' McNair Talks Goodell, Raiders To Vegas Rams Send Merch Email Offer To St. Louis Residents NFL Exonerates Peyton Manning Of HGH Usage Ross Begins Business Symposium For 'Phins Goodell Has Room To Improve Image Chargers Dive Into Convention Center Possibilities NFL Parts Ways With Controversial Doctor Goodell's Legacy Balances Growth, Controversies NFL Panthers Beef Up Security, Concessions At BofA Rooney Rule's Effectiveness Questioned
SBD/6/Sponsorships Advertising Marketing
NEON DEION SIGNS ON WITH SEGA
Published January 6, 1995
Deion Sanders has agreed to a deal in which he will endorse a wide-variety of sports-related products for Sega. Sanders will be the official spokesperson for the Sega Sports brand and will be featured as a "superstar athlete" in the brand's NFL video game series this fall. Sega will also create new software titles based on Sanders. Sanders: "I am ecstatic about being with Sega because it is bringing two winners together" (Sega). In other video game news, Warner Music Group has acquired a "significant minority interest" in Accolade, an interactive entertainment company that features such titles as Jack Nicklaus Golf and Charles Barkley Basketball (SAN JOSE MERCURY NEWS, 1/6).