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NEON DEION SIGNS ON WITH SEGA
Published January 6, 1995
Deion Sanders has agreed to a deal in which he will endorse a wide-variety of sports-related products for Sega. Sanders will be the official spokesperson for the Sega Sports brand and will be featured as a "superstar athlete" in the brand's NFL video game series this fall. Sega will also create new software titles based on Sanders. Sanders: "I am ecstatic about being with Sega because it is bringing two winners together" (Sega). In other video game news, Warner Music Group has acquired a "significant minority interest" in Accolade, an interactive entertainment company that features such titles as Jack Nicklaus Golf and Charles Barkley Basketball (SAN JOSE MERCURY NEWS, 1/6).