Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR NASCAR First League To Partner With DeskSite Aspen Dental Adds Races With Danica Patrick Busch's Car To Promote M&M's Caramel Ford Says Patrick Will Race Despite Sponsor Issues Will New Format Appeal To NASCAR Fans? Danica Patrick's '17 Sponsorship Slate Uncertain
SBD/6/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NOTES
Published January 6, 1995
FROM ERNIE SAXTON COMMUNICATIONS: U.S. Tobacco Sales and Marketing, Inc. in Greenwich, CT (Skoal-Copenhagen) renewed its sponsorship of the National Tractor Pulling Association for '95 and Kendall Oil Company has also renewed their sponsorship of the circuit for another year....Miller Brewing Company extended its contract with the Penske Racing South NASCAR Winston Cup team and driver Rusty Wallace. Miller announced a personal service contract with Wallace for the rest of Wallace's career....Harris Teeter, Inc. a southeastern grocery store chain, will expand its sponsorship of the NASCAR Busch Grand National team owned by Browns quarterback Mark Rypien. Harris Teeter will be the primary sponsor for 11 races in '95....Richard Langson purchased the Swamp Rat 34 Top Fuel Dragster from drag racing legend Don Garlits. The team, which will feature Garlits as crew chief, is seeking primary and associate sponsorship (Ernie Saxton Communications).