NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF Fans Get Unique Opportunity With Jeff Gordon A-B Selects WME-IMG For Experiential Marketing DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS SpongeBob Race Proves To Be Hit For NASCAR
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MOTORSPORTS SPONSORSHIP NOTES
Published January 6, 1995
FROM ERNIE SAXTON COMMUNICATIONS: U.S. Tobacco Sales and Marketing, Inc. in Greenwich, CT (Skoal-Copenhagen) renewed its sponsorship of the National Tractor Pulling Association for '95 and Kendall Oil Company has also renewed their sponsorship of the circuit for another year....Miller Brewing Company extended its contract with the Penske Racing South NASCAR Winston Cup team and driver Rusty Wallace. Miller announced a personal service contract with Wallace for the rest of Wallace's career....Harris Teeter, Inc. a southeastern grocery store chain, will expand its sponsorship of the NASCAR Busch Grand National team owned by Browns quarterback Mark Rypien. Harris Teeter will be the primary sponsor for 11 races in '95....Richard Langson purchased the Swamp Rat 34 Top Fuel Dragster from drag racing legend Don Garlits. The team, which will feature Garlits as crew chief, is seeking primary and associate sponsorship (Ernie Saxton Communications).