Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council
SBD/6/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NOTES
Published January 6, 1995
FROM ERNIE SAXTON COMMUNICATIONS: U.S. Tobacco Sales and Marketing, Inc. in Greenwich, CT (Skoal-Copenhagen) renewed its sponsorship of the National Tractor Pulling Association for '95 and Kendall Oil Company has also renewed their sponsorship of the circuit for another year....Miller Brewing Company extended its contract with the Penske Racing South NASCAR Winston Cup team and driver Rusty Wallace. Miller announced a personal service contract with Wallace for the rest of Wallace's career....Harris Teeter, Inc. a southeastern grocery store chain, will expand its sponsorship of the NASCAR Busch Grand National team owned by Browns quarterback Mark Rypien. Harris Teeter will be the primary sponsor for 11 races in '95....Richard Langson purchased the Swamp Rat 34 Top Fuel Dragster from drag racing legend Don Garlits. The team, which will feature Garlits as crew chief, is seeking primary and associate sponsorship (Ernie Saxton Communications).