NASCAR Hires Brent Dewar As COO Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/6/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NOTES
Published January 6, 1995
FROM ERNIE SAXTON COMMUNICATIONS: U.S. Tobacco Sales and Marketing, Inc. in Greenwich, CT (Skoal-Copenhagen) renewed its sponsorship of the National Tractor Pulling Association for '95 and Kendall Oil Company has also renewed their sponsorship of the circuit for another year....Miller Brewing Company extended its contract with the Penske Racing South NASCAR Winston Cup team and driver Rusty Wallace. Miller announced a personal service contract with Wallace for the rest of Wallace's career....Harris Teeter, Inc. a southeastern grocery store chain, will expand its sponsorship of the NASCAR Busch Grand National team owned by Browns quarterback Mark Rypien. Harris Teeter will be the primary sponsor for 11 races in '95....Richard Langson purchased the Swamp Rat 34 Top Fuel Dragster from drag racing legend Don Garlits. The team, which will feature Garlits as crew chief, is seeking primary and associate sponsorship (Ernie Saxton Communications).