SBD/5/Sports Media

NFL LOOKS TO GO PRIME-TIME WITH ONE CONFERENCE TITLE GAME

     The NFL and Fox and NBC, the networks in charge of the
January 15 conference championship games, are discussing the
possibility of moving either the NFC or AFC Championship games to
a prime-time slot if two West Coast teams are playing host to
both Sunday games.  By moving a game to prime-time the NFL would
avoid a 10:00pm PST start, as originally scheduled.  NFL VP of
Broadcasting Val Pinchbeck: "We're confident we'll work out a
Sunday prime-time game."  The "attractiveness" of a possible
Cowboys-49ers matchup in the NFC Championship makes it a likely
candidate to be moved if both teams should win this weekend (Mike
Fisher, FORT WORTH STAR-TELEGRAM, 1/5).
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