Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
Published January 5, 1995
Since they were televised on separate nights with no sports competition, both the Orange and Sugar Bowls were up in the ratings this year. NBC's telecast of the Orange Bowl moved up 6% from last year, from a 17.8 to 18.9, the bowl's best number since '88. ABC's Sugar Bowl jumped a huge 187% from a 5.2 rating last year. NBC Sports President Dick Ebersol, on CBS paying $13M apiece for the Orange and Fiesta Bowls starting next year: "The last five years, we paid $10 million combined for the Orange and Fiesta and made money only once. CBS is paying $16 million more and looking at a minimum of $10 million in losses each year" (Rudy Martzke, USA TODAY, 1/5)....A U.S. District Court Judge ruled that Fox doesn't have to pay licensing fees to the American Society of Composers, Authors, and Publishers for music used on its programs from '86-'95 (WALL STREET JOURNAL, 1/5).... CBS Americas, the Spanish-Language radio network, will broadcast two World Championship boxing matches this Saturday. The network reaches over 90% of the Spanish speaking population in the U.S. (CBS Americas).