SBD/5/Sports Media


     Since they were televised on separate nights with no sports
competition, both the Orange and Sugar Bowls were up in the
ratings this year.  NBC's telecast of the Orange Bowl moved up 6%
from last year, from a 17.8 to 18.9, the bowl's best number since
'88.  ABC's Sugar Bowl jumped a huge 187% from a 5.2 rating last
year.  NBC Sports President Dick Ebersol, on CBS paying $13M
apiece for the Orange and Fiesta Bowls starting next year: "The
last five years, we paid $10 million combined for the Orange and
Fiesta and made money only once.  CBS is paying $16 million more
and looking at a minimum of $10 million in losses each year"
(Rudy Martzke, USA TODAY, 1/5)....A U.S. District Court Judge
ruled that Fox doesn't have to pay licensing fees to the American
Society of Composers, Authors, and Publishers for music used on
its programs from '86-'95 (WALL STREET JOURNAL, 1/5).... CBS
Americas, the Spanish-Language radio network, will broadcast two
World Championship boxing matches this Saturday.  The network
reaches over 90% of the Spanish speaking population in the U.S.
(CBS Americas).
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