SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Universal Marketing, the Hula Bowl and Hooters are expected
to announce the restaurant chain's title sponsorship of the
annual college football all-star game today in Atlanta (THE
DAILY)....Coca-Cola shares slid $1.12 1/2 to $50.62 1/2
yesterday, "apparently because of concern about the impact on the
company of Mexico's currency problems" (ATLANTA CONSTITUTION,
1/5)....U.S. Figure Skating Association Exec Dir Jerry Lace on
the new popularity of the sport: "The Tonya-Nancy thing brought
figure skating outside its normal market.  The sport is now
appealing to a market never addressed before.  That's what's
driving this.  There is a demand out there that hasn't been
supplied before" (USA TODAY, 1/5)....Fara Warner in this
morning's WALL STREET JOURNAL profiles the popularity among
advertisers of using blimps.  Four companies will have blimps at
the Super Bowl:  Blockbuster, Anheuser-Busch, Goodyear and at
least one other whose identity is being kept confidential until
closer to the game (WALL STREET JOURNAL, 1/5)....Scott Smith, Dir
of Marketing Services for Rawlings, says there's no limit on how
many '94 World Series the company will produce.  Smith said
Rawlings will make the balls to demand and "demand this year has
been significantly higher."  Smith:  "These are not limited
edition or numbered collectibles," adding that Rawlings will not
make them for that purpose.  Rawlings also reserves the right to
produce more '94 World Series balls in future years (THE BRILL
REPORT, 1/5 issue).......The Presidents Cup Int'l team golf
tournament raised over $650,000 for individual charities selected
by players of both the U.S. and Int'l teams.  PGA Tour
tournaments raised $24.7M in 1994 for local charities (PGA
Tour)....The Int'l In-Line Skating Association (IISA) has
selected this year's National Sporting Goods Association World
Sports Expo '95 as its official international in-line skating
trade show.  The show will take place July 16-18 in Chicago
(NSGA)....Baywood International, a nutritional products producer,
has signed woman body builder Sandy Riddell.  Riddell will get
her own private label line that will feature products that will
be designed for active women (Waite & Associates)
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Anheuser Busch, Coca-Cola, PGA Tour

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