ATP Inks Michelob Ultra Deal In U.S. Golf May Be Nearing World Tour Finchem Open To Global PGA Championship Is New PGA Tour Schedule A Success? PGA Champ, Players Bump Purses To $10M PGA Tour Fights Singh Lawsuit Farmers Re-Ups With SD's PGA Tour Stop PGA Tour To Add China Circuit Australia Will Seek To Host PGA Championship Will New PGA Tour Schedule Dilute Fields?
SBD/5/Sponsorships Advertising Marketing
Published January 5, 1995
Universal Marketing, the Hula Bowl and Hooters are expected to announce the restaurant chain's title sponsorship of the annual college football all-star game today in Atlanta (THE DAILY)....Coca-Cola shares slid $1.12 1/2 to $50.62 1/2 yesterday, "apparently because of concern about the impact on the company of Mexico's currency problems" (ATLANTA CONSTITUTION, 1/5)....U.S. Figure Skating Association Exec Dir Jerry Lace on the new popularity of the sport: "The Tonya-Nancy thing brought figure skating outside its normal market. The sport is now appealing to a market never addressed before. That's what's driving this. There is a demand out there that hasn't been supplied before" (USA TODAY, 1/5)....Fara Warner in this morning's WALL STREET JOURNAL profiles the popularity among advertisers of using blimps. Four companies will have blimps at the Super Bowl: Blockbuster, Anheuser-Busch, Goodyear and at least one other whose identity is being kept confidential until closer to the game (WALL STREET JOURNAL, 1/5)....Scott Smith, Dir of Marketing Services for Rawlings, says there's no limit on how many '94 World Series the company will produce. Smith said Rawlings will make the balls to demand and "demand this year has been significantly higher." Smith: "These are not limited edition or numbered collectibles," adding that Rawlings will not make them for that purpose. Rawlings also reserves the right to produce more '94 World Series balls in future years (THE BRILL REPORT, 1/5 issue).......The Presidents Cup Int'l team golf tournament raised over $650,000 for individual charities selected by players of both the U.S. and Int'l teams. PGA Tour tournaments raised $24.7M in 1994 for local charities (PGA Tour)....The Int'l In-Line Skating Association (IISA) has selected this year's National Sporting Goods Association World Sports Expo '95 as its official international in-line skating trade show. The show will take place July 16-18 in Chicago (NSGA)....Baywood International, a nutritional products producer, has signed woman body builder Sandy Riddell. Riddell will get her own private label line that will feature products that will be designed for active women (Waite & Associates)