ESPN Public Editor Examines Use Of Virtual 3 Iger Discusses ESPN, Sports-Rights Deals NBA Finals Viewership Is Best Since '98 Big Ten Widely Praised For ESPN Deal Skip Bayless Makes Final ESPN Appearance ESPN Cancels LHN's "Longhorn Extra" Cavs-Warriors Best NBA Rating Since '90s ESPN Lands Half Of Big Ten TV Deal NBA Finals Game 6 Ratings Down O.J. Part 1 Ranks As Second-Best "30 For 30"
SBD/5/Sponsorships Advertising Marketing
COBRA GOLF SIGNS NORMAN TO A SEVEN-YEAR DEAL
Published January 5, 1995
Cobra Golf has entered into a new seven-year representation and endorsement agreement with Greg Norman. The deal was effective retroactive to January 1. Norman has been with Cobra since July, 1990. Gary Biszantz, chair of Cobra Golf: "We believe Greg is a key ingredient in the continued success of Cobra and welcome the extension of our agreement with enthusiasm and pride" (Cobra). NORMAN DENIES FINANCIAL INTEREST IN WORLD TOUR: In an interview with ESPN's Jimmy Roberts, Norman denied that he had any ownership interest in the proposed World Tour: "I do not own the World Tour. I have nothing to do with the administration of the World Tour. I was asked to come on board from a players prospective. ... People get an idea that I'm behind this thing and I'm not behind it." On reports that Norman owns 51% of the tour: "That's false, I don't own any part of the World Tour, they can go look that up in the registration of the Delaware corporation, my name is nowhere near it" ("SportsCenter," 1/4).