ABC's "NBA Saturday Primetime" Returns Twins Nix Midwest Music Showcase Cowboys Consider Buying E-Sports Team NASCAR HOF To Induct Three Team Owners Bellator Signs Jenn Brown To TV Contract G Fuel Energy Drink To Sponsor ELeague SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Trump Began With Sports Long Before Politics
SBD/5/Sponsorships Advertising MarketingPrint All
Cobra Golf has entered into a new seven-year representation and endorsement agreement with Greg Norman. The deal was effective retroactive to January 1. Norman has been with Cobra since July, 1990. Gary Biszantz, chair of Cobra Golf: "We believe Greg is a key ingredient in the continued success of Cobra and welcome the extension of our agreement with enthusiasm and pride" (Cobra). NORMAN DENIES FINANCIAL INTEREST IN WORLD TOUR: In an interview with ESPN's Jimmy Roberts, Norman denied that he had any ownership interest in the proposed World Tour: "I do not own the World Tour. I have nothing to do with the administration of the World Tour. I was asked to come on board from a players prospective. ... People get an idea that I'm behind this thing and I'm not behind it." On reports that Norman owns 51% of the tour: "That's false, I don't own any part of the World Tour, they can go look that up in the registration of the Delaware corporation, my name is nowhere near it" ("SportsCenter," 1/4).
Universal Marketing, the Hula Bowl and Hooters are expected to announce the restaurant chain's title sponsorship of the annual college football all-star game today in Atlanta (THE DAILY)....Coca-Cola shares slid $1.12 1/2 to $50.62 1/2 yesterday, "apparently because of concern about the impact on the company of Mexico's currency problems" (ATLANTA CONSTITUTION, 1/5)....U.S. Figure Skating Association Exec Dir Jerry Lace on the new popularity of the sport: "The Tonya-Nancy thing brought figure skating outside its normal market. The sport is now appealing to a market never addressed before. That's what's driving this. There is a demand out there that hasn't been supplied before" (USA TODAY, 1/5)....Fara Warner in this morning's WALL STREET JOURNAL profiles the popularity among advertisers of using blimps. Four companies will have blimps at the Super Bowl: Blockbuster, Anheuser-Busch, Goodyear and at least one other whose identity is being kept confidential until closer to the game (WALL STREET JOURNAL, 1/5)....Scott Smith, Dir of Marketing Services for Rawlings, says there's no limit on how many '94 World Series the company will produce. Smith said Rawlings will make the balls to demand and "demand this year has been significantly higher." Smith: "These are not limited edition or numbered collectibles," adding that Rawlings will not make them for that purpose. Rawlings also reserves the right to produce more '94 World Series balls in future years (THE BRILL REPORT, 1/5 issue).......The Presidents Cup Int'l team golf tournament raised over $650,000 for individual charities selected by players of both the U.S. and Int'l teams. PGA Tour tournaments raised $24.7M in 1994 for local charities (PGA Tour)....The Int'l In-Line Skating Association (IISA) has selected this year's National Sporting Goods Association World Sports Expo '95 as its official international in-line skating trade show. The show will take place July 16-18 in Chicago (NSGA)....Baywood International, a nutritional products producer, has signed woman body builder Sandy Riddell. Riddell will get her own private label line that will feature products that will be designed for active women (Waite & Associates)
Topps and MCI will offer a promotion that will randomly place pre-paid MCI phone cards into Topps Stadium Club packs. The phone cards will feature one of 13 rings that commemorates MLB All-Star games played since 1980. The cards will be available starting February 20 (Topps).