SBD/5/Sponsorships Advertising Marketing

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  • COBRA GOLF SIGNS NORMAN TO A SEVEN-YEAR DEAL

         Cobra Golf has entered into a new seven-year representation
    and endorsement agreement with Greg Norman.  The deal was
    effective retroactive to January 1.  Norman has been with Cobra
    since July, 1990.  Gary Biszantz, chair of Cobra Golf: "We
    believe Greg is a key ingredient in the continued success of
    Cobra and welcome the extension of our  agreement with enthusiasm
    and pride" (Cobra).
         NORMAN DENIES FINANCIAL INTEREST IN WORLD TOUR:  In an
    interview with ESPN's Jimmy Roberts, Norman denied that he had
    any ownership interest in the proposed World Tour:  "I do not own
    the World Tour.  I have nothing to do with the administration of
    the World Tour.  I was asked to come on board from a players
    prospective. ... People get an idea that I'm behind this thing
    and I'm not behind it."   On reports that Norman owns 51% of the
    tour:  "That's false, I don't own any part of the World Tour,
    they can go look that up in the registration of the Delaware
    corporation, my name is nowhere near it" ("SportsCenter," 1/4).
    

    Print | Tags: ESPN, Acushnet, Walt Disney
  • MARKETPLACE ROUND-UP

         Universal Marketing, the Hula Bowl and Hooters are expected
    to announce the restaurant chain's title sponsorship of the
    annual college football all-star game today in Atlanta (THE
    DAILY)....Coca-Cola shares slid $1.12 1/2 to $50.62 1/2
    yesterday, "apparently because of concern about the impact on the
    company of Mexico's currency problems" (ATLANTA CONSTITUTION,
    1/5)....U.S. Figure Skating Association Exec Dir Jerry Lace on
    the new popularity of the sport: "The Tonya-Nancy thing brought
    figure skating outside its normal market.  The sport is now
    appealing to a market never addressed before.  That's what's
    driving this.  There is a demand out there that hasn't been
    supplied before" (USA TODAY, 1/5)....Fara Warner in this
    morning's WALL STREET JOURNAL profiles the popularity among
    advertisers of using blimps.  Four companies will have blimps at
    the Super Bowl:  Blockbuster, Anheuser-Busch, Goodyear and at
    least one other whose identity is being kept confidential until
    closer to the game (WALL STREET JOURNAL, 1/5)....Scott Smith, Dir
    of Marketing Services for Rawlings, says there's no limit on how
    many '94 World Series the company will produce.  Smith said
    Rawlings will make the balls to demand and "demand this year has
    been significantly higher."  Smith:  "These are not limited
    edition or numbered collectibles," adding that Rawlings will not
    make them for that purpose.  Rawlings also reserves the right to
    produce more '94 World Series balls in future years (THE BRILL
    REPORT, 1/5 issue).......The Presidents Cup Int'l team golf
    tournament raised over $650,000 for individual charities selected
    by players of both the U.S. and Int'l teams.  PGA Tour
    tournaments raised $24.7M in 1994 for local charities (PGA
    Tour)....The Int'l In-Line Skating Association (IISA) has
    selected this year's National Sporting Goods Association World
    Sports Expo '95 as its official international in-line skating
    trade show.  The show will take place July 16-18 in Chicago
    (NSGA)....Baywood International, a nutritional products producer,
    has signed woman body builder Sandy Riddell.  Riddell will get
    her own private label line that will feature products that will
    be designed for active women (Waite & Associates)
    

    Print | Tags: Anheuser Busch, Coca-Cola, PGA Tour
  • TOPPS, MCI TEAM UP FOR PHONE CARD PROMOTION

         Topps and MCI will offer a promotion that will randomly
    place pre-paid MCI phone cards into Topps Stadium Club packs.
    The phone cards will feature one of 13 rings that commemorates
    MLB All-Star games played since 1980.  The cards will be
    available starting February 20 (Topps).
    

    Print | Tags: MLB
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