Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The Golf Channel has made a deal with Cablevision to add the cable operator's 1.3M subscribers to the network's viewership base. The Golf Channel has already come to terms with Comcast, Continental Cablevision and Newhouse Broadcasting (COWLES BUSINESS MEDIA, 1/3). The Golf Channel is scheduled to launch on January 17.
As reported yesterday, Viacom Inc. plans to sell its cable TV systems for more than $2B to a minority-controlled enterprise. As part of the sale, Viacom would receive a federal tax break of as much as $400M. Viacom is finalizing the details of the sale to a partnership headed by African-American exec Frank Washington in "what would be the largest-ever purchase of corporate assets by a minority." Viacom would then qualify for the tax break under a program designed to expand ownership of broadcast outlets by minorities. The program was actually "conceived" by Washington while an official in the Carter Administration. Other partners in the deal are "several giant corporate investors, including TCI. The program "permits companies to defer paying capital gains taxes for two years if they sell a media property to a black, Hispanic, Asian American or Native American buyer." Viacom is expected to announce the deal next week (Paul Farhi, WASHINGTON POST, 1/4).