SBD/4/Sponsorships Advertising Marketing


     A piece in Sunday's Minneapolis STAR-TRIBUNE examined the
upcoming year for the Minnesota sports marketplace.  A roundtable
of five local sports figures discussed the issues including: the
relationship between fans and their teams and players, ticket
prices and fears and challenges for 1995.  The panel:  Univ. of
Minnesota's Asst AD Pat Forciea; Twins VP of Marketing Bill
Mahre; Univ. of Minnesota Women's Asst AD Karen Smith; Vikings VP
of Marketing and Business Development Stew Widdess; and
Timberwolves' VP of Sales and Marketing Chris Wright.  Excerpts
from their discussion --  Forciea sees a generational "breaking
point" down the road:  "It's more and more difficult for young
people to come to all of our games.  The cost of all the
ancillary parts of the game is becoming more expensive, like
merchandise.  Everything about sports is more difficult to
acquire.  What I don't know, 10 or 15 years from now, this next
generation of kids, I don't think they will feel the same way
about sports that I did when I was 12."  Wright:  "We're not in
the sports industry anymore, we're in the entertainment industry.
Everything that happens in this marketplace that competes for the
entertainment dollar is competition to the professional sports
teams."  Mahre: "What's changed over the past 10 years, stadium
revenues more than TV revenues, have now become a driving force
for a lot of teams.  If you look at Baltimore, Texas or
Cleveland, the stadium environment has created revenues -- people
through the turnstiles, suites included, signage -- that has
become a significant source of revenue.   That's where the Twins
have lost a piece of that competitive opportunity.  Because we
don't control the revenues (at the Metrodome)."  Widdess:  "One
of the revenue streams we have is corporate America.  We need
revenue streams over and above ticket prices to support a fairly
substantial cost of doing business."  Also included in the
feature were updates on possible NHL expansion to the Target
Center and the sale of the Timberwolves and Target Center (Jay
Weiner, Minneapolis STAR-TRIBUNE, 1/1).
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