MARKETPLACE ROUND-UP

     Wilshire Fragrance of Ann Arbor, MI is selling colognes
carrying a distinctive scent for 48 universities.  The company's
founder, Dan Klamka launched the concept in 1992 with the scent
of his alma-mater -- Michigan.  Klamka: "If college merchandise
can be on ties and sweatshirts and hats, why can't it be on a
fragrance?"  Michigan is currently the hottest selling aroma,
Penn State is second (State College CENTRE DAILY TIMES,
1/1)....Rawlings, MLB's supplier of baseballs, produced an
additional 15,000 1994 World Series baseballs.  Collectors say
demand for the 50,000 balls in the market far outweighs the
supply (Ballpark Furnishings). ....The Sports Authority is
planning to step up store openings in MA as part of a plan to
take over the market.  The company plans to add four or five
stores to its current three in the state (BOSTON HERALD,
1/2)....Philip Morris is launching a "sweeping reorganization" of
its "ailing" U.S. food operations, merging its giant Kraft and
General Foods operations into a single company (WALL STREET
JOURNAL, 1/4).