Former Packers PR Dir Passes Away Carson, Inglewood Stadium Reps Meet With NFL 49ers Address Turf Issues Ahead Of Super Bowl 50 NFL's Grubman Wants Signs Of Progess In Oakland San Diego Needs To Expedite Stadium Process Browns Unveil New Uniforms NFL, County At Impasse Over NRG Stadium Upgrades NFL Committee To Hear Teams' L.A. Plans Lions In Search For New Preseason TV Partner NFL Wants Legal Costs From Fans In SB Case
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
LOTT, ALLEN TO FORM MARKETING COMPANY
Published January 4, 1995
NFL players Ronnie Lott and Marcus Allen have formed Lott- Allen & Associates, Inc., a company that will identify, create and market products. The duo's first venture will develop a program with SEGA of America that will give the company the right to market officially-licenced apparel bearing the logos and likenesses of SEGA game characters. The characters will be featured in a catalog available with SEGA game cartridges and through other outlets. The line of clothing will include T- shirts, caps, hockey jerseys and watches. Lott says the goal "is to build a company based on top quality merchandise at reasonable prices that will appeal to a wide audience of kids, teenagers and adults" (Lott-Allen & Associates).