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SBD/4/Sponsorships Advertising Marketing
LOTT, ALLEN TO FORM MARKETING COMPANY
Published January 4, 1995
NFL players Ronnie Lott and Marcus Allen have formed Lott- Allen & Associates, Inc., a company that will identify, create and market products. The duo's first venture will develop a program with SEGA of America that will give the company the right to market officially-licenced apparel bearing the logos and likenesses of SEGA game characters. The characters will be featured in a catalog available with SEGA game cartridges and through other outlets. The line of clothing will include T- shirts, caps, hockey jerseys and watches. Lott says the goal "is to build a company based on top quality merchandise at reasonable prices that will appeal to a wide audience of kids, teenagers and adults" (Lott-Allen & Associates).