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SBD/4/Sponsorships Advertising Marketing


     NFL players Ronnie Lott and Marcus Allen have formed Lott-
Allen & Associates, Inc., a company that will identify, create
and market products.  The duo's first venture will develop a
program with SEGA of America that will give the company the right
to market officially-licenced apparel bearing the logos and
likenesses of SEGA game characters.  The characters will be
featured in a catalog available with SEGA game cartridges and
through other outlets.  The line of clothing will include T-
shirts, caps, hockey jerseys and watches.  Lott says the goal "is
to build a company based on top quality merchandise at reasonable
prices that will appeal to a wide audience of kids, teenagers and
adults" (Lott-Allen & Associates).
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