NFL To Hire Forensics Expert NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans? Hyundai Signs Four-Year Deal As NFL Auto Sponsor CAA NFL Agent Tom Condon Profiled Several Venues Considered For Temporary NFL Stay Experts Scoff At Proposal For Raiders' Stadium Bryant Makes Waves Appearing At "SNF" Shoot Opinions Differ On Brady Deflategate Testimony Jaguars Add New Seating Options
SBD/4/Sponsorships Advertising Marketing
LOTT, ALLEN TO FORM MARKETING COMPANY
Published January 4, 1995
NFL players Ronnie Lott and Marcus Allen have formed Lott- Allen & Associates, Inc., a company that will identify, create and market products. The duo's first venture will develop a program with SEGA of America that will give the company the right to market officially-licenced apparel bearing the logos and likenesses of SEGA game characters. The characters will be featured in a catalog available with SEGA game cartridges and through other outlets. The line of clothing will include T- shirts, caps, hockey jerseys and watches. Lott says the goal "is to build a company based on top quality merchandise at reasonable prices that will appeal to a wide audience of kids, teenagers and adults" (Lott-Allen & Associates).