SBD/4/Sponsorships Advertising Marketing

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         Antigua Sportswear will expand its involvement with
    professional golf in 1995 through added sponsorships of athletes
    and a program that will help introduce golf to under-privileged
    children.  Among the golfers added to Antigua's team will be Mark
    Brooks and 1994 LPGA Rookie of the Year Annika Sorenstam.  They
    join current PGA professionals Billy Mayfair and Billy Casper on
    the Antigua roster.  The company's "Team Antigua On Tour Youth
    Golf Project" will donate $1,000 to a youth golf project each
    time a Team Antigua player wins a tournament (Antigua).

    Print | Tags: LPGA, PGA Tour

         NFL players Ronnie Lott and Marcus Allen have formed Lott-
    Allen & Associates, Inc., a company that will identify, create
    and market products.  The duo's first venture will develop a
    program with SEGA of America that will give the company the right
    to market officially-licenced apparel bearing the logos and
    likenesses of SEGA game characters.  The characters will be
    featured in a catalog available with SEGA game cartridges and
    through other outlets.  The line of clothing will include T-
    shirts, caps, hockey jerseys and watches.  Lott says the goal "is
    to build a company based on top quality merchandise at reasonable
    prices that will appeal to a wide audience of kids, teenagers and
    adults" (Lott-Allen & Associates).

    Print | Tags: NFL

         Wilshire Fragrance of Ann Arbor, MI is selling colognes
    carrying a distinctive scent for 48 universities.  The company's
    founder, Dan Klamka launched the concept in 1992 with the scent
    of his alma-mater -- Michigan.  Klamka: "If college merchandise
    can be on ties and sweatshirts and hats, why can't it be on a
    fragrance?"  Michigan is currently the hottest selling aroma,
    Penn State is second (State College CENTRE DAILY TIMES,
    1/1)....Rawlings, MLB's supplier of baseballs, produced an
    additional 15,000 1994 World Series baseballs.  Collectors say
    demand for the 50,000 balls in the market far outweighs the
    supply (Ballpark Furnishings). ....The Sports Authority is
    planning to step up store openings in MA as part of a plan to
    take over the market.  The company plans to add four or five
    stores to its current three in the state (BOSTON HERALD,
    1/2)....Philip Morris is launching a "sweeping reorganization" of
    its "ailing" U.S. food operations, merging its giant Kraft and
    General Foods operations into a single company (WALL STREET
    JOURNAL, 1/4).

    Print | Tags: MLB, The Sports Authority

         South Florida residents are in for 25 days worth of exposure
    to every Super Bowl sponsor as the game creeps closer to its
    January 29 date in Miami.  Coca-Cola, Shell Oil, 7-11, and
    McDonalds are all in the middle of Super Bowl promotions.
    Blockbuster and Office Depot are just two companies planning on
    getting their names on Super Bowl-related items this week.  Anne
    Battistoni, McDonald's Boca Raton-based regional marketing
    manager: "You can expect an all-out marketing presence to welcome
    Super Bowl fans from around the country."  Promotions vary, from
    Blockbuster's blanketing of Miami-area airports with Super Bowl
    welcome signs, to Coca-Cola's limited-edition Super Bowl XXIX
    Classic Coke bottles.  Beginning next week, Coca-Cola will attach
    1,000 Super Bowl/Coca Cola signs to light poles in the area and
    dispatch six semis with a "Welcome to South Florida Super Bowl
    message."  The trucks will join four mobile Coca-Cola billboards
    in the area.  Non-English speaking fans will not miss out, as the
    host committee's radio spots on the Super Bowl will also be
    broadcast in Spanish and Creole (Karen Branch, MIAMI HERALD,
         EVERYWHERE ELSE:  Super Bowl merchandise is hitting stores -
    - everything from T-shirts to baby bibs to special golf balls.
    The NFL expects to make up to $25M from Super Bowl merchandising
    and product licensing (USA TODAY, 1/4).

    Print | Tags: Coca-Cola, McDonalds, NFL

         Nintendo of America Inc. and GTE Interactive Media have
    teamed up to produce video games in a "collaboration aimed at
    eventually channeling games over telephone lines into
    interactive" TV sets.  The two companies announced that they have
    agreed to develop, market and distribute video games, as well as
    explore new technologies.  They will preview the their first
    collaborative effort -- a game called FX Fighter -- at the
    Consumer Electronics Show this weekend in Las Vegas.  The venture
    "underscores the rapid convergence between the computer,
    entertainment and telecommunications industries."  Sega had
    previously announced a joint venture with TCI and Time Warner to
    develop the Sega Channel (Jim Carlton, WALL STREET JOURNAL, 1/4).


         A piece in Sunday's Minneapolis STAR-TRIBUNE examined the
    upcoming year for the Minnesota sports marketplace.  A roundtable
    of five local sports figures discussed the issues including: the
    relationship between fans and their teams and players, ticket
    prices and fears and challenges for 1995.  The panel:  Univ. of
    Minnesota's Asst AD Pat Forciea; Twins VP of Marketing Bill
    Mahre; Univ. of Minnesota Women's Asst AD Karen Smith; Vikings VP
    of Marketing and Business Development Stew Widdess; and
    Timberwolves' VP of Sales and Marketing Chris Wright.  Excerpts
    from their discussion --  Forciea sees a generational "breaking
    point" down the road:  "It's more and more difficult for young
    people to come to all of our games.  The cost of all the
    ancillary parts of the game is becoming more expensive, like
    merchandise.  Everything about sports is more difficult to
    acquire.  What I don't know, 10 or 15 years from now, this next
    generation of kids, I don't think they will feel the same way
    about sports that I did when I was 12."  Wright:  "We're not in
    the sports industry anymore, we're in the entertainment industry.
    Everything that happens in this marketplace that competes for the
    entertainment dollar is competition to the professional sports
    teams."  Mahre: "What's changed over the past 10 years, stadium
    revenues more than TV revenues, have now become a driving force
    for a lot of teams.  If you look at Baltimore, Texas or
    Cleveland, the stadium environment has created revenues -- people
    through the turnstiles, suites included, signage -- that has
    become a significant source of revenue.   That's where the Twins
    have lost a piece of that competitive opportunity.  Because we
    don't control the revenues (at the Metrodome)."  Widdess:  "One
    of the revenue streams we have is corporate America.  We need
    revenue streams over and above ticket prices to support a fairly
    substantial cost of doing business."  Also included in the
    feature were updates on possible NHL expansion to the Target
    Center and the sale of the Timberwolves and Target Center (Jay
    Weiner, Minneapolis STAR-TRIBUNE, 1/1).

    Print | Tags: Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, NHL
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