Packers-Cowboys Sets Divisional Game Record SBJ In-Depth: Sponsorship and Marketing President Obama Welcomes Cubs To White House MiLB Adds Staff To Build Out Capabilities Goodell To Attend NFC Title Game, Skip Foxboro Seattle Mayor Arranging Talks With NHL, NBA Alabama Praised For Hiring Greg Byrne As AD LA 2024 Envisions Using Two Stadiums For Cermonies Yankees Trying To Drum Up Fan Interest Morgan: USWNT Strike May Be Necessary
AGOG will begin the process of recruiting more than 40,000 volunteers to assist in the Games. On January 17, organizers will begin statewide distribution of more than 200,000 application forms, who will then undertake a "lengthy screening process" before 40,000 will be asked to "participate in the largest volunteer work force in Olympic history." Linda Stephenson, ACOG's Managing Director for Olympic Programs, said the selection process will be "fair," adding: "We are making every effort to ensure the applications are widely distributed and easy to fill out" (Alma Hill, ATLANTA CONSTITUTION, 1/4).
The Coca-Cola Co. has bought 10 more parcels of property within the downtown area of Atlanta. The company is "assembling" land for its '96 Olympic festivities. Since last spring Coca- Cola, a "major" Olympic sponsor, has paid $7.3M for properties with plans for an Olympic celebration area adjoining the Centennial Olympic Park, "which will be the nucleus of festivities during the games." Coca-Cola spokesperson Randy Donaldson: "We are making good progress accumulating the property we have targeted in that area." Coca-Cola hopes to make additional purchases in the coming weeks (Sally Salter, ATLANTA CONSTITUTION, 1/4).
BellSouth's paging subsidiary, MobileComm, will provide instant Olympic results from next year's summer games in Atlanta. The service will provide fans and journalists covering the games with up-to-the-minute results. MobileComm is the official paging service of the '96 games (BellSouth)....The U.S. Mint has made an agreement to sell and promote U.S. Olympic Coin sets in the People's Republic of China commemorating the '96 Games. The deal signifies the first time the Chinese government has authorized the import and promotion of foreign commemorative coins within its borders. China Gold Coin has agreed to an initial purchase of 28,000 coins worth over $1M (U.S. Mint).... Certificates for Olympic bricks, the fund-raiser for the proposed Olympic Park in downtown Atlanta, are selling well. Home Depot spokesperson Randy Ziffer reported that the certificates are running "about 3-4 weeks behind orders" (Ben Brown, USA TODAY, 1/4).