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Sports Industrialists

SUPER BOWL TALK SHOW CIRCUIT

     49er KEN NORTON Monday made an apperence on CBS' "Late
Show."  Norton on why he left the Cowboys for the 49ers:
"Economics talks and everything else walks -- I walked" (CBS,
1/30)....RICKY WATTERS joined Jay Leno on the "Tonight Show."
Watters after displaying the "End Zone Dance" his agent advised
him to save until after the game:  "I couldn't have written a
better script of what happened" (NBC, 1/30).

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