Kings Lead NBA Teams In Attendance Gains Why Was Bears-Eagles Flexed To NBC? Rose Injury Presents Issues For Brand Marketing Craig Morton Sues NFL Over Dangers Of Playing Dolphins Investigation Won't Wrap In '13 Super Bowl Organizers Unveil Mass Transit Plan Redskins Sorting Through Shanahan Options ESPN Sees Bump For Week 14 "MNF" Ditka Wine Sales Up After Brand Overhaul Silver: NBA Will Look At Eliminating Divisions
SBD/31/Sponsorships Advertising Marketing
Published January 31, 1995
"In a blow to Southern California's tourism industry," Walt Disney Co. has decided against building a $3B resort next to Disneyland, "settling on a vastly scaled-down version instead." When the project was unveiled in '91, it called for 4,600 new hotel rooms, a theme park, a 5,000 seat amphitheater, a 6-acre lagoon and two of the nation's "largest parking structures." Some analysts note that Disney may have "been put off" by Orange County's financial woes (Woodyard & Hernandez, L.A. TIMES, 1/31)....Coca-Cola confirmed an AD AGE report that they have shifted the creative responsibilities for its Nestea tea brands to Creative Artists from McCann-Erickson. Coca-Cola spokesperson Bob Bertini, noting Creative Artists' "Always Coca-Cola" campaign: "It's really a reflection of the quality of the work they've done" (N.Y. TIMES, 1/31)....Foot Locker announced yesterday that 16-year-old Mike Hoban of Strongsville, OH, is the winner of the "Foot Locker Million Dollar Shot" sweepstakes. Hoban will get one shot to sink an NBA 3-pointer for $1M. The attempt will be broadcast live on TNT at halftime of the Schick Rookie Game on All-Star Saturday (Foot Locker).... According to this week's AD AGE, CNS Inc. -- makers of the Breathe Right -- may approach the NFL to get rights to use team logos on products and packaging (AD AGE, 1/30 issue). The "GMA" crew of Forrest Sawyer, Joan Lunden and Spencer Christian sported the Breathe Right strips this morning ("Good Morning America," ABC, 1/31)...."Shaquille O'Neal, Larger Than Life," a video about O'Neal's life on and off the court, will be released to video stores this week ("Entertainment This Week," 1/29). CLARIFICATION: The headline over yesterday's story on Pan American Sports Corp. mistakenly identified the sponsorship opportunities available from the Pan American Sports Corporation. They are for the "Basketball in the Americas -- '95" tournaments, as put on by the Pan American Sports Corporation, not for the Pan-Am Games.