SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     "In a blow to Southern California's tourism industry," Walt
Disney Co. has decided against building a $3B resort next to
Disneyland, "settling on a vastly scaled-down version instead."
When the project was unveiled in '91, it called for 4,600 new
hotel rooms, a theme park, a 5,000 seat amphitheater, a 6-acre
lagoon and two of the nation's "largest parking structures."
Some analysts note that Disney may have "been put off" by Orange
County's financial woes (Woodyard & Hernandez, L.A. TIMES,
1/31)....Coca-Cola confirmed an AD AGE report that they have
shifted the creative responsibilities for its Nestea tea brands
to Creative Artists from McCann-Erickson.  Coca-Cola spokesperson
Bob Bertini, noting Creative Artists' "Always Coca-Cola"
campaign: "It's really a reflection of the quality of the work
they've done" (N.Y. TIMES, 1/31)....Foot Locker announced
yesterday that 16-year-old Mike Hoban of Strongsville, OH, is the
winner of the "Foot Locker Million Dollar Shot" sweepstakes.
Hoban will get one shot to sink an NBA 3-pointer for $1M.  The
attempt will be broadcast live on TNT at halftime of the Schick
Rookie Game on All-Star Saturday (Foot Locker).... According to
this week's AD AGE, CNS Inc. -- makers of the Breathe Right --
may approach the NFL to get rights to use team logos on products
and packaging (AD AGE, 1/30 issue).  The "GMA" crew of Forrest
Sawyer, Joan Lunden and Spencer Christian sported the Breathe
Right strips this morning ("Good Morning America," ABC,
1/31)...."Shaquille O'Neal, Larger Than Life," a video about
O'Neal's life on and off the court, will be released to video
stores this week ("Entertainment This Week," 1/29).
     CLARIFICATION:  The headline over yesterday's story on Pan
American Sports Corp. mistakenly identified the sponsorship
opportunities available from the Pan American Sports Corporation.
They are for the "Basketball in the Americas -- '95" tournaments,
as put on by the Pan American Sports Corporation, not for the
Pan-Am Games.
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