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SBD/31/Sponsorships Advertising Marketing
Published January 31, 1995
"In a blow to Southern California's tourism industry," Walt Disney Co. has decided against building a $3B resort next to Disneyland, "settling on a vastly scaled-down version instead." When the project was unveiled in '91, it called for 4,600 new hotel rooms, a theme park, a 5,000 seat amphitheater, a 6-acre lagoon and two of the nation's "largest parking structures." Some analysts note that Disney may have "been put off" by Orange County's financial woes (Woodyard & Hernandez, L.A. TIMES, 1/31)....Coca-Cola confirmed an AD AGE report that they have shifted the creative responsibilities for its Nestea tea brands to Creative Artists from McCann-Erickson. Coca-Cola spokesperson Bob Bertini, noting Creative Artists' "Always Coca-Cola" campaign: "It's really a reflection of the quality of the work they've done" (N.Y. TIMES, 1/31)....Foot Locker announced yesterday that 16-year-old Mike Hoban of Strongsville, OH, is the winner of the "Foot Locker Million Dollar Shot" sweepstakes. Hoban will get one shot to sink an NBA 3-pointer for $1M. The attempt will be broadcast live on TNT at halftime of the Schick Rookie Game on All-Star Saturday (Foot Locker).... According to this week's AD AGE, CNS Inc. -- makers of the Breathe Right -- may approach the NFL to get rights to use team logos on products and packaging (AD AGE, 1/30 issue). The "GMA" crew of Forrest Sawyer, Joan Lunden and Spencer Christian sported the Breathe Right strips this morning ("Good Morning America," ABC, 1/31)...."Shaquille O'Neal, Larger Than Life," a video about O'Neal's life on and off the court, will be released to video stores this week ("Entertainment This Week," 1/29). CLARIFICATION: The headline over yesterday's story on Pan American Sports Corp. mistakenly identified the sponsorship opportunities available from the Pan American Sports Corporation. They are for the "Basketball in the Americas -- '95" tournaments, as put on by the Pan American Sports Corporation, not for the Pan-Am Games.