SBD/31/Sponsorships Advertising Marketing

FOR YOUNG, THE ENDORSEMENTS ARE NOT COMPLETE WITHOUT RICE

     According to his agent Leigh Steinberg, 49er QB Steve
Young's post-Super Bowl itinerary begins with a trip to
Disneyland today and an appearance on the "Tonight Show with Jay
Leno."  Both will be done in tandem with Jerry Rice.  Steinberg:
"He's including Jerry with him on the typical things that you
would do alone.  He just feels that way."  Steinberg said the
Super Bowl could be worth $10M in endorsements to Young (Gary
Myers, N.Y. DAILY NEWS, 1/31).  In Southern CA, Lyle Spencer
writes, "Charismatic, smart, generous and funny, Young is about
to become the biggest sports figure in America -- bigger than
Michael Jordan, bigger even than enormous Shaq, although Steve
might have to work on his rap."  Steinberg:  "The country's been
waiting for this kid" (Riverside PRESS ENTERPRISE, 1/31).
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