SBD/31/Sponsorships Advertising Marketing
FOR YOUNG, THE ENDORSEMENTS ARE NOT COMPLETE WITHOUT RICE
Published January 31, 1995
According to his agent Leigh Steinberg, 49er QB Steve Young's post-Super Bowl itinerary begins with a trip to Disneyland today and an appearance on the "Tonight Show with Jay Leno." Both will be done in tandem with Jerry Rice. Steinberg: "He's including Jerry with him on the typical things that you would do alone. He just feels that way." Steinberg said the Super Bowl could be worth $10M in endorsements to Young (Gary Myers, N.Y. DAILY NEWS, 1/31). In Southern CA, Lyle Spencer writes, "Charismatic, smart, generous and funny, Young is about to become the biggest sports figure in America -- bigger than Michael Jordan, bigger even than enormous Shaq, although Steve might have to work on his rap." Steinberg: "The country's been waiting for this kid" (Riverside PRESS ENTERPRISE, 1/31).