Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case
CRYSTAL SPRINGS SIGNS ON AS OLYMPIC SPONSOR
Published January 31, 1995
The Atlanta-based Crystal Springs Water Co. has signed on as an Olympic Sponsor, according to today's ATLANTA CONSTITUTION. The company beat out competitors such as Evian and will be "the only bottled water provided to athletes and sold at venues." Crystal President & CEO James Stevens: "To us, it's our future." Stevens "estimates" the company will sell 15M 16-ounce containers of bottled water during the Games. ACOP Dir of Communications Darby Coker said the fact Crystal is based in Atlanta "played a big part" (Chris Roush, ATLANTA CONSTITUTION, 1/31).