Lochte To Remain In Charity Swimming Event Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games
CRYSTAL SPRINGS SIGNS ON AS OLYMPIC SPONSOR
Published January 31, 1995
The Atlanta-based Crystal Springs Water Co. has signed on as an Olympic Sponsor, according to today's ATLANTA CONSTITUTION. The company beat out competitors such as Evian and will be "the only bottled water provided to athletes and sold at venues." Crystal President & CEO James Stevens: "To us, it's our future." Stevens "estimates" the company will sell 15M 16-ounce containers of bottled water during the Games. ACOP Dir of Communications Darby Coker said the fact Crystal is based in Atlanta "played a big part" (Chris Roush, ATLANTA CONSTITUTION, 1/31).