The Atlanta-based Crystal Springs Water Co. has signed on as
an Olympic Sponsor, according to today's ATLANTA CONSTITUTION.
The company beat out competitors such as Evian and will be "the
only bottled water provided to athletes and sold at venues."
Crystal President & CEO James Stevens:  "To us, it's our future."
Stevens "estimates" the company will sell 15M 16-ounce containers
of bottled water during the Games.  ACOP Dir of Communications
Darby Coker said the fact Crystal is based in Atlanta "played a
big part" (Chris Roush, ATLANTA CONSTITUTION, 1/31).

     The U.S. Mint signed an agreement with NationsBank to sell
U.S. Olympic Coins through its banks.  The bank has agreed to
sell a minimum of $1.77M coins.  They will make them available
for purchase at NationsBank's 39 Georgia locations and will place
forms for phone and mail orders at it's 1,760 other locations.
The coins are expected to go on sale starting March 6.  Proceeds
go to the USOC (ACOG).