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The Atlanta-based Crystal Springs Water Co. has signed on as an Olympic Sponsor, according to today's ATLANTA CONSTITUTION. The company beat out competitors such as Evian and will be "the only bottled water provided to athletes and sold at venues." Crystal President & CEO James Stevens: "To us, it's our future." Stevens "estimates" the company will sell 15M 16-ounce containers of bottled water during the Games. ACOP Dir of Communications Darby Coker said the fact Crystal is based in Atlanta "played a big part" (Chris Roush, ATLANTA CONSTITUTION, 1/31).
The U.S. Mint signed an agreement with NationsBank to sell U.S. Olympic Coins through its banks. The bank has agreed to sell a minimum of $1.77M coins. They will make them available for purchase at NationsBank's 39 Georgia locations and will place forms for phone and mail orders at it's 1,760 other locations. The coins are expected to go on sale starting March 6. Proceeds go to the USOC (ACOG).