Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
SBD/30/Sponsorships Advertising Marketing
REEBOK TO LAUNCH NEW EXERCISE EQUIPMENT
Published January 30, 1995
Reebok has signed a letter of intent with Sport Specific Int'l under which the two companies will team up to launch the Reebok Sky Walker, a cross training machine with aerobic benefits. The new machine will initially be marketed to health clubs, wellness centers and other professional fitness facilities. A home version will be launched at the end of the year (Reebok).