SBD/30/Sponsorships Advertising Marketing

REEBOK TO LAUNCH NEW EXERCISE EQUIPMENT

     Reebok has signed a letter of intent with Sport Specific
Int'l under which the two companies will team up to launch the
Reebok Sky Walker, a cross training machine with aerobic
benefits.  The new machine will initially be marketed to health
clubs, wellness centers and other professional fitness
facilities.  A home version will be launched at the end of the
year (Reebok).
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