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Sponsorships Advertising Marketing

McDONALD'S NEW SLOGAN: "HAVE YOU HAD YOUR BREAK TODAY?"

     Under pressure, "particularly from its restaurant
operators," McDonald's Corp. is "resurrecting what you might call
a hybrid version of its 'You deserve a break today' pitch, which
ran more than 20 years ago."  The company's new pitch -- "Have
you had your break today?" -- will be introduced next month.
Gone is "What you want is what you get," introduced in early '91,
which would have been replaced sooner, but the the company and
its ad agencies could not agree on a new slogan.  According to
the CHICAGO TRIBUNE's George Lazarus, this is at least the
company's 10th slogan in nearly three decades (CHICAGO TRIBUNE,
1/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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