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McDONALD'S NEW SLOGAN: "HAVE YOU HAD YOUR BREAK TODAY?"
Published January 30, 1995
Under pressure, "particularly from its restaurant operators," McDonald's Corp. is "resurrecting what you might call a hybrid version of its 'You deserve a break today' pitch, which ran more than 20 years ago." The company's new pitch -- "Have you had your break today?" -- will be introduced next month. Gone is "What you want is what you get," introduced in early '91, which would have been replaced sooner, but the the company and its ad agencies could not agree on a new slogan. According to the CHICAGO TRIBUNE's George Lazarus, this is at least the company's 10th slogan in nearly three decades (CHICAGO TRIBUNE, 1/30).