San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact Packers Go Retro For New Alternate Uniforms Brady Destroying Phone Key To Upholding Ban Brady, Goodell Prepare For Court Battle Columnists Opine On Deflategate Ruling Iger Talks ESPN Going Straight To Consumer NFL Owners Caught Off Guard By Leiweke Hiring
SBD/30/Sponsorships Advertising Marketing
MORE SUPER BOWL POST-GAME NOTES
Published January 30, 1995
ABC'S WORST FEARS REALIZED? In L.A., Larry Stewart writes, "Pity NBC, which has the next Super Bowl. If the 49ers make it again, how is that network going to sell another blowout?" (L.A. TIMES, 1/30)....In New York, Richard Sandomir gives SI's Peter King the nod for best feature during ABC's pregame show. "King, a novice, proves that information is the best tool in TV, or in print" (N.Y. TIMES, 1/30)....In Baltimore, Milton Kent writes, "Well, surprise, surprise, ABC turned in a creditable, and -- dare it be said -- restrained telecast" (Baltimore SUN, 1/30). GOTTA BE THE SHOES: 49er Jerry Rice on why he doesn't get more endorsements: "I guess I don't have an image. I'm not very flashy on the football field. I don't know, you tell me" ("NFL GameDay," ESPN, 1/29). WERE YOU EXPERIENCED? The NFL Experience drew 150,000 visitors, with profits going to NFL Charities. NFL Properties VP of Business Development Don Garber: "This is the largest NFL Experience we have had in terms of space and participation. It's the [NFL's] effort to bring a bit of the Super Bowl to everyone" (N.Y. TIMES, 1/30). SODA WARS: Pepsi Exec VP Brian Swette, on PepsiCo's disappointment that Coke opted not to run any ads during the game: "We want to go head to head with them because when we do, they lose. They are an official NFL sponsor, and when the big event comes along, they don't even show up" (Denise Gellene, L.A. TIMES, 1/29). Coca-Cola spent its Super Bowl ad budget on events in Miami and the Coca-Cola BIG TV broadcast on TNT. Coca-Cola Dir of Sports Management Mike O'Shaugnessy heads to Phoenix on Tuesday to begin preparations for Super Bowl XXX. O'Shaugnessy: "We have to worry about competitors grabbing billboards and sites" (Chris Roush, ATLANTA CONSTITUTION, 1/30). Pepsi's "Nothing Else Beats a Pepsi" slogan was well received at their annual bottlers' meeting. The "Field of Dreams" spoof got the biggest applause (BLOOMBERG/ST. LOUIS POST-DISPATCH, 1/29).