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MORE SUPER BOWL POST-GAME NOTES

     ABC'S WORST FEARS REALIZED?  In L.A., Larry Stewart writes,
"Pity NBC, which has the next Super Bowl.  If the 49ers make it
again, how is that network going to sell another blowout?" (L.A.
TIMES, 1/30)....In New York, Richard Sandomir gives SI's Peter
King the nod for best feature during ABC's pregame show.  "King,
a novice, proves that information is the best tool in TV, or in
print" (N.Y. TIMES, 1/30)....In Baltimore, Milton Kent writes,
"Well, surprise, surprise, ABC turned in a creditable, and --
dare it be said -- restrained telecast" (Baltimore SUN, 1/30).
     GOTTA BE THE SHOES:  49er Jerry Rice on why he doesn't get
more endorsements: "I guess I don't have an image.  I'm not very
flashy on the football field.  I don't know, you tell me" ("NFL
GameDay," ESPN, 1/29).
     WERE YOU EXPERIENCED?  The NFL Experience drew 150,000
visitors, with profits going to NFL Charities.  NFL Properties VP
of Business Development Don Garber:  "This is the largest NFL
Experience we have had in terms of space and participation.  It's
the [NFL's] effort to bring a bit of the Super Bowl to everyone"
(N.Y. TIMES, 1/30).
     SODA WARS:  Pepsi Exec VP Brian Swette, on PepsiCo's
disappointment that Coke opted not to run any ads during the
game:  "We want to go head to head with them because when we do,
they lose.  They are an official NFL sponsor, and when the big
event comes along, they don't even show up" (Denise Gellene, L.A.
TIMES, 1/29).  Coca-Cola spent its Super Bowl ad budget on events
in Miami and the Coca-Cola BIG TV broadcast on TNT.  Coca-Cola
Dir of Sports Management Mike O'Shaugnessy heads to Phoenix on
Tuesday to begin preparations for Super Bowl XXX.  O'Shaugnessy:
"We have to worry about competitors grabbing billboards and
sites" (Chris Roush, ATLANTA CONSTITUTION, 1/30).  Pepsi's
"Nothing Else Beats a Pepsi" slogan was well received at their
annual bottlers' meeting.  The "Field of Dreams" spoof got the
biggest applause (BLOOMBERG/ST. LOUIS POST-DISPATCH, 1/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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