CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End Patriots Could Play Raiders In Mexico Next Season Packers' Pennel Sues NFL, NFLPA ESPN Gets First "MNF" Ratings Increase Of '16
SBD/30/Sponsorships Advertising Marketing
Published January 30, 1995
BUSINESS WEEK's Peter Coy profiles Indigo Ltd. and its founder Benzion Landa. Landa claims his new Omnius One-Shot Color printing system makes it economical to print special cans, bottles, labels and paper packaging "in far smaller lots than ever before." As Coy speculates, "imagine the sales boost Coca- Cola could get if it printed full-color pictures of coach Joe Paterno on every can of Coke at Penn State football games" (BUSINESS WEEK, 2/6 issue)....Chicago-based Regency Productions by Hyatt was in charge of the NFL's corporate hospitality at the Super Bowl for the 4th straight year. VP Rod Young says his firm is in the running for the '96 Olympics contract (CHICAGO TRIBUNE, 1/29).... "With the smooth ease of its new Sensor Excel products," Gillette Co. "glided to record profits" for its 4thQ and the year (BOSTON GLOBE, 1/27)....Disney's latest earnings report "far exceeded" expectations by shooting up 31%. "The mouse is roaring again on Wall Street" (L.A. TIMES, 1/30).