SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     BUSINESS WEEK's Peter Coy profiles Indigo Ltd. and its
founder Benzion Landa.  Landa claims his new Omnius One-Shot
Color printing system makes it economical to print special cans,
bottles, labels and paper packaging "in far smaller lots than
ever before."  As Coy speculates, "imagine the sales boost Coca-
Cola could get if it printed full-color pictures of coach Joe
Paterno on every can of Coke at Penn State football games"
(BUSINESS WEEK, 2/6 issue)....Chicago-based Regency Productions
by Hyatt was in charge of the NFL's corporate hospitality at the
Super Bowl for the 4th straight year.  VP Rod Young says his firm
is in the running for the '96 Olympics contract (CHICAGO TRIBUNE,
1/29).... "With the smooth ease of its new Sensor Excel
products," Gillette Co. "glided to record profits" for its 4thQ
and the year (BOSTON GLOBE, 1/27)....Disney's latest earnings
report "far exceeded" expectations by shooting up 31%.  "The
mouse is roaring again on Wall Street" (L.A. TIMES, 1/30).
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Related Topics:

Coca-Cola, NFL, Walt Disney

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