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RAMS BUTT HEADS WITH ST. LOUIS OVER FINAL POINTS
Published January 3, 1995
Rams President John Shaw said last week that negotiations with the city of St. Louis have reached a point "where somebody is going to have to give." Shaw dismissed reports that a deal with St. Louis was imminent, and said there was no guarantee a deal would be reached. He mentioned 16 major differences have been narrowed down to three, but that the two parties are "still negotiating." Shaw: "There are still three large issues unresolved ... We are also talking to other people about minority ownership." The issues yet to be finalized include guarantees on permanent-seat license sales, guarantees on club seats and luxury-box sales, and the location of the proposed practice facility. Shaw mentioned that MO-based businessman Stan Kroenke "remains the Rams' first preference for minority ownership," but that there have been no recent discussions. The permanent-seat licensing program is "critical to the deal" because St. Louis hopes to raise at least $60M through it to cover the cost of the move. Any team wishing to move for '95 must notify the league at least 30 days before the owners' meetings in March (T.J. Simers, L.A. TIMES, 12/30). RICH RAMS? An analysis of the negotiations between St. Louis and the Rams shows that a move to St. Louis would move the Rams "from the NFL's poorhouse to its financial elite." According to projections by the L.A. TIMES, the team would make an estimated $20.7M in pretax profit during its first full season in St. Louis -- highest in the NFL. A combination of gate receipts, stadium and TV revenue, and licensing/merchandise revenue would add up to $82.7M, putting the Rams at 2nd in the NFL in total revenue behind the Cowboys (Mike DiGiovanna, L.A. TIMES, 12/24).