Rams President John Shaw said last week that negotiations
with the city of St. Louis have reached a point "where somebody
is going to have to give."  Shaw dismissed reports that a deal
with St. Louis was imminent, and said there was no guarantee a
deal would be reached.  He mentioned 16 major differences have
been narrowed down to three, but that the two parties are "still
negotiating."  Shaw:  "There are still three large issues
unresolved ... We are also talking to other people about minority
ownership."  The issues yet to be finalized include guarantees on
permanent-seat license sales, guarantees on club seats and
luxury-box sales, and the location of the proposed practice
facility.  Shaw mentioned that MO-based businessman Stan Kroenke
"remains the Rams' first preference for minority ownership," but
that there have been no recent discussions.  The permanent-seat
licensing program is "critical to the deal" because St. Louis
hopes to raise at least $60M through it to cover the cost of the
move.  Any team wishing to move for '95 must notify the league at
least 30 days before the owners' meetings in March (T.J. Simers,
L.A. TIMES, 12/30).
     RICH RAMS?  An analysis of the negotiations between St.
Louis and the Rams shows that a move to St. Louis would move the
Rams "from the NFL's poorhouse to its financial elite."
According to projections by the L.A. TIMES, the team would make
an estimated $20.7M in pretax profit during its first full season
in St. Louis -- highest in the NFL.  A combination of gate
receipts, stadium and TV revenue, and licensing/merchandise
revenue would add up to $82.7M, putting the Rams at 2nd in the
NFL in total revenue behind the Cowboys (Mike DiGiovanna, L.A.
TIMES, 12/24).
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