WHAT TO LOOK FORWARD TO ON ESPN IN '95
Published January 27, 1995
ESPN President & CEO Steve Bornstein was selected as one of the "12 to Watch" by ELECTRONIC MEDIA. Bornstein on hopes for '95: "We anticipate The Deuce to do significant homes growth. I think we'll be able to crystallize how soon we'll be launching what we've been discussing recently, the ESPN sports tier with multiple types of networks that appeal to a more narrow and niche-oriented audience. And finally I would think 1995 is going to be a real red-letter year in the international distribution aspect of our business." Bornstein explained that the sports tier of networks would consist of an all sports news channel, an auto racing channel, water sports channels, and all-football channel, "you name it." On the move toward niche channels: "I would go back to Viacom and MTV announcing they're going to be doing basically to television what has happened in radio. I think that model can make some sense. We're not convinced that it will make sense. But as the industry evolves under re- regulation, I think we'll find out pretty quick whether there is demand for this kind of unregulated product" (ELECTRONIC MEDIA, 1/23).