SBD/27/Sports Media

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  • NBC LOOKING FOR WAYS TO REIGNITE DEAL WITH TURNER?

         NBC is attempting to "rekindle talks" with Turner
    Broadcasting about aligning the two companies, even after talks
    of a merger came to an "abrupt halt" recently over who would
    control the operation.  NBC wants the talks to focus on how the
    cable and broadcast news organizations could "more closely" work
    together.  NBC President Robert Wright:  "The long-term merits of
    this combination -- both in savings and generating new revenues -
    - would be very significant, and that's why we really worked hard
    to put this proposal together" (Diane Mermigas, ELECTRONIC MEDIA,
    1/23).
    

    Print | Tags: NBC, Media
  • WHAT TO LOOK FORWARD TO ON ESPN IN '95

         ESPN President & CEO Steve Bornstein was selected as one of
    the "12 to Watch" by ELECTRONIC MEDIA.  Bornstein on hopes for
    '95: "We anticipate The Deuce to do significant homes growth.  I
    think we'll be able to crystallize how soon we'll be launching
    what we've been discussing recently, the ESPN sports tier with
    multiple types of networks that appeal to a more narrow and
    niche-oriented audience.  And finally I would think 1995 is going
    to be a real red-letter year in the international distribution
    aspect of our business."  Bornstein explained that the sports
    tier of networks would consist of an all sports news channel, an
    auto racing channel, water sports channels, and all-football
    channel, "you name it."  On the move toward niche channels: "I
    would go back to Viacom and MTV announcing they're going to be
    doing basically to television what has happened in radio.  I
    think that model can make some sense.  We're not convinced that
    it will make sense.  But as the industry evolves under re-
    regulation, I think we'll find out pretty quick whether there is
    demand for this kind of unregulated product" (ELECTRONIC MEDIA,
    1/23).
    

    Print | Tags: ESPN, Media, Viacom, Walt Disney
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