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FOX TV Chair & CEO CHASE CAREY and ESPN President & CEO STEVE BORNSTEIN both made ELECTRONIC MEDIA's list of "12 to Watch in '95." Carey, on the lackluster Sunday night ratings following the NFL: "On Sunday night our programs failed. It's as simple as that. The reality is that the promotional value of the NFL is never going to turn programming that wasn't going to work into programming that will" (ELECTRONIC MEDIA, 1/23 issue)...MATT BARR was named Publishing Director of "Sports Illustrated Presents," a new division that will concentrate on custom-published magazines (SPORTS ILLUSTRATED).