SBD/27/Sponsorships Advertising Marketing

THE SPORTS BUSINESS SUPER BOWL PRE-GAME

     STADIUM SIGNAGE:  The following is a survey of the in-
stadium signage that will be seen in Joe Robbie Stadium this
Sunday.  AROUND THE BOWL:  Arby's (2), Gatorade (4), Budweiser
(3), Bud Light (1), Burger King (1) Toyota (4), Blockbuster (2),
TCBY (1), 610 WIOD-radio (2), Bacardi (1), Domino's (1), Bell
South (1), Marlboro (2), Magnivision (1), Don Shula's restaurant
(1), Miami Herald (1), Carvel (1).  TUNNEL:  Bud, Bud Light.  END
ZONE SCOREBOARDS:  Budweiser, Coke, Marlboro, Miami Herald.
ROTATING SCOREBOARD SIGNS:  Diet Coke, Blockbuster, Office Depot,
Burger King, Coke, Delta, Alamo Rent-a-Car, News Channel 10.
SEAT IMPRINTS -- GTE is visible on each side of the upper deck,
but only when stadium is empty (THE DAILY).
     MR. CHARGER:  CNBC's Neil Cavuto interviewed Chargers Owner
Alex Spanos on "Business Insiders."  Spanos, when asked if being
in the Super Bowl is more important than building a real estate
business from scratch and becoming a multi-millionaire:  "Well,
let me put it this way, that's what helped me get here.  Let's
face it, without that I wouldn't be here today" (CNBC, 1/26)
     CUT!  AND THAT'S A PRINT:  NFL Films' official Super Bowl
XXIX video will be available in stores on February 23, according
to Polygram, distributor of the tape (NFL Films).
     LOOKING AHEAD TO NEXT YEAR:  Top officials of the Panthers
and the Jaguars delivered updates on their inaugural '95 seasons.
Panthers Owner Jerry Richardson noted the private financing of
Carolinas Stadium and called his team's sponsorship deals "the
best in the history of sports."  Jaguars Owner Wayne Weaver re-
introduced the team's new logo:  "The logo has really been
accepted well in the marketplace" (THE DAILY).
     MULTI-MEDIA WATCH:  Prodigy Services announced has selected
CBS Sports' Pat O'Brien to  host the first-ever Super Bowl
pregame show via an online service.  Beginning at 3:00pm on
Sunday, O'Brien will moderate live chat sessions on Prodigy  as
well as report any "inside" news (Prodigy).
     OPPOSITE THE GAME:  NBC airs a made-for-TV movie about
Princess Diana; Fox will air its normal lineup of "The Simpsons"
and "Married ... With Children," both are repeats; CBS will re-
broadcast the 25th anniversary special of "60 Minutes"; TNT airs
eight hours of "Starsky and Hutch"; Discovery premieres "Shark
Bowl '95" -- 12 hours of "jaw-dropping footage"; And A&E airs a
marathon of mystery movies (USA TODAY, 1/27).
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